Uber said Thursday it has actually acquired Routematch, an Atlanta-based business that offers software to transit firms as the ride-hailing company seeks to use more SaaS-related services to cities. Uber did not share terms of the offer.

Nevertheless, it doesn’t appear to be a minor”acquihire,”in which a company is purchased to land a few gifted employees. Rather, Uber is making a strategic acquisition for a company that has established software application used by more than 500 transit agencies. The operations of the 170-person business will continue and CEO Pepper Harward will remain. The acquisition marks Uber’s push to become a Software-as-a-Service(

SaaS )supplier to public transit companies. Routematch’s software application supplies trip preparation, car tracking, payment and tools for fixed route transit like buses along with paratransit services. The 20-year-old company has a wide range of consumers, including rural and rural enclaves. Last month, Uber< a href=" https://www.marinij.com/2020/06/22/uber-app-to-host-marin-transit-options-local-discounts/ “> locked in an offer to manage an on-demand service for Marin County in the San Francisco Bay area with a SaaS product. It was Uber’s very first software application collaboration with a public transit firm.

Uber’s foray into SaaS has been years in the making, David Reich, head of Uber Transit, said in a recent interview.

“Uber knows that for cities to thrive, public transit needs to thrive,” Reich said.

Uber has actually been developing services associated with public transit given that 2015, first with a preparation feature and after that ticketing, Reich kept in mind. The public transit feature called Journey Planning is readily available in more than 15 cities around the world, including the Marin area given that 2019. The company has also worked with Denver and Las Vegas. In 2018, Uber partnered with mobile ticketing platform Masabi to let people book and usage transit tickets from within the Uber app.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.