July 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own.
Now, it appears like companies right and left are starting podcasts, many as a method to help combat slower-than-normal sales. As of July 2020, there are more than a million podcasts and more than 29 million episodes offered forlistening, according to Podcast Hosting. That’s a lot of airtime with audiences that are, in general, relatively wealthy and well-read. Perhaps you’ve chosen it’s time you get a piece of that pie. As you’re searching for simply the right microphone, though, there are 10 “commandments” that will assist you establish your podcast for success.Related: Spotify Debuts Podcast Charts to Let You Know What’s Popular
1. Thou shall not do it for the cash
A minimum of not straight. According to Castos, not just do most podcasts not make any money, but most of them also in fact wind up costing money since of expenses like hosting and devices. Success, for podcasts, is rarely measured in dollars and cents.2.
Thou will be a consumer
You wouldn’t open a pizza store if you don’t ever long for a slice. Similarly, you need to comprehend and enjoy your medium prior to you start transmitting. Cultivate a crop of your preferred podcasts and think of why you enjoy them a lot. There’s a lot of poor product out there, and you can discover a lot by identifying the errors you don’t wish to make.3.
Thou will show well on your brand
If you’re not going to make money podcasting, why do you even trouble? It’s due to the fact that you’re constructing your brand, which implies that every minute you’re talking to your audience, you’re producing impressions of your business, your ethos and your items. Even if you’re not particularly promoting yourself as a company individual, you are positioning yourself as a topic expert. Believe carefully about the image you want to convey.4.
Thou will work
According to Digital Report, 46 percent of podcast listeners desire information on topics of individual interest, and 39 percent wish to discover something brand-new. Understanding what your audience wants is important, and delivering it is how you win loyal listeners.Related: Learn How to Release a Podcast From Professionals with Countless Downloads
5. Thou will not be a sales representative
One of the purposes of your podcast is constructing your brand (and sales, by extension,) be careful not to turn your show into a business. If individuals desired an advertisement, they ‘d switch on a paid announcement. You understand your listeners tune in for personal edification. Don’t alienate them by attempting to pitch your items.6.
Thou shall get individual
Now I’m not motivating you to spill all your tricks on the air, but I do motivate you to let your listeners learn more about you. Your goal needs to be to grow an audience of loyal listeners, and among the methods to do that is to build and support a connection between you and your listeners. Whether you’re podcasting about fly fishing, investment recommendations or child rearing, sharing a little your genuine self can individualize your podcast in manner ins which keep listeners returning.7.
Thou will create a consistent format
Your listeners are looking for interesting and brand-new details, it’s our nature to also long for structure. Producing a format that each episode follows helps your listeners feel anchored. They know what to expect. Your structure doesn’t need to be elaborate; it might be as basic as evaluating takeaways from the previous episode, introducing your guest or subject for the current episode and sharing feedback from listeners. The essential thing is that your audience understands what’s coming.Related: Podcast Marketing: Is Programmatic the Next Big Thing?
8. Thou shall release episodes frequently
If you simply randomly release your podcast episodes when the spirit moves you, you’re going to have a difficult time building up a constant audience. Whether you do a short everyday podcast on current occasions or longer, more thorough pieces when a week or as soon as a month, let your listeners know when they can anticipate brand-new broadcasts from you.9.
Thou shall be expert
You might be discussing unimportant or individual topics, however that doesn’t imply your podcast can be careless. Getting great equipment and modifying your podcast effectively will identify it from all the poor material out there. From working with a freelancer to compose your intro music to buying a high quality microphone, take the steps to assemble a tidy, expert effort.10.
Thou shall be friendly
In addition to building your brand, one of the fantastic chances podcasting brings is the ability to network. Welcoming specialists, members of your industry and even the occasional erudite listener to be a guest on your podcast keeps your audience entertained and engaged. As a benefit, you’ll be motivated by a range of perspectives and glean concepts for upcoming episodes.Podcasting gives you huge opportunities to reach listeners where they are, when they’re responsive. You’re a buddy on a commute, business when they’re cleaning up the house and an exercise buddy at the fitness center. Following the podcasting rules will assist you build your brand and cultivate a faithful following.Related: How to Develop Your Own Effective Podcast Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.