After Wisam Dakka and André Madeira left Snap in 2018, the 2 long time item developers and coders cast about for a new app to construct.

Browsing they recognized there was no monetary product that talked to the generation of customers they ‘d invested the last bit of their professional lives working to construct for, so they decided it would be their next project.

“Our insight is that an individual’s relationship with money is a fragile and a psychological one. A lot of monetary apps are not adopted by the masses because they are rigorous, do not have empathy, and are automatically viewed as judgmental, which is why they are typically downloaded and after that disregarded,” said Madeira, in a statement.

Their option, launching today, is < a class="crunchbase-link"href=""target

=”_ blank”data-type =” company”data-entity=”fingo-5365″> Meemo. It’s a combination of a personal monetary tracking, benefits and gifting, and social shopping

app all rolled into one.”One of the things we found out at Snap, if you want to reach the masses you require to change how you create an app. It needs to be effortlessly,” said Madeira. “It has to be social and automatic too so we wish to build an app that is all of that integrated.”

Once a user downloads Meemo and links their main savings account or charge card to the app, Meemo will consider that individual insights into their costs history and potential benefits.

For a lot of users, the preliminary experience will be through a gift card. Gifting, it turns out is what Dakka and Madeira believe will be the secret sauce for the company’s growth (although getting individuals to utilize something if they’re being offered cash or free stuff is hardly rocket science).

There’s also the social aspect, which the 2 men think will be a draw. Meemo offers recommendations and social validation from friends by collecting their buying history and sharing it with you.

Once a user downloads Meemo and has the history of their transactions, the app will surface the locations where users spend the most cash. They can then send gift cards to their pals for their preferred dining establishments. The goal, ultimately, is to get restaurants to subsidize the gifting part and have their consumers act as a direct marketing channel.

Image Credits: Meemo (opens in a new window) Shops will not have the ability to see who’s getting the gifts till they enter into the shop. What Meemo intends to do is gather a profile of a user’s shopping habits based upon their purchases and use them discount rates to locations that they may not regular as often, but match their customer profile.

Backing the business are investors consisting of Saama Capital, Greycroft, monashees and Sierra Ventures, together with private financiers Amit Singhal, Hans Tung and serial entrepreneurs and the co-founders’ colleagues from Google and Snap.

Madeira and Dakka first met working on < a class="crunchbase-link"href=""target="_ blank"data-type="organization" data-entity =”google”> Google Search and went on to discovered Snap’s San Francisco workplace. The team is rounded out by long-time pals like Robson Araújo and Ranveer Kunal.

“We are very excited to back Dakka and Madeira in their creation of a brand-new age finance app at Meemo that will combine better monetary management with much deeper social engagement for today’s generation,” said Ash Lilani, managing partner at Saama Capital, in a statement. “With Dakka and Madeira’s previous experience of assembling gifted groups and developing viral items, our company believe Meemo has an opportunity to end up being a leader in this space.”

The company’s name is drawn from a Portuguese word “mimo,” which means a caring treat, according to a statement. It’s offered to download on iOS and Android. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.