Look is giving Airbnb hosts a method to make additional money while also supplying their lodgings with new products.
The startup was founded by CEO Akash Raju, COO Anuj Mehta and CPO Kushal Negi, who all went to Purdue University together. It’s part of the existing batch of startups at accelerator < a class="crunchbase-link"href="https://crunchbase.com/organization/y-combinator"target="_ blank"data-type="organization" data-entity =”y-combinator” > Y Combinator– where, coincidentally or not, Airbnb is the
most well-known alum. Raju stated that he and his co-founders developed the idea while they were still in school and dealing with brand names to produce pop-up shops on school. They realized that many new, direct-to-consumer brands are seeking to increase awareness, and they chose that Airbnbs were the ideal location to persuade someone to try (for example) a new mattress or a brand-new type of coffee. After all, hotels are currently in the item placement company.
You can sign up and then browse offers for totally free product samples if you’re an Airbnb host. (If you truly want to stock up, you can purchase bigger quantities at a reduced price.)
Glance works with you to showcase the products on your properties, and to email a digital “lookbook” highlighting the various products to guests at the beginning and end of their stay. You then earns a commission cost (Raju stated $100 to $500 typically, though it can be even higher for big-ticket items) when these samples lead customers to make a purchase.
Look creators Brand names who have actually marketed themselves through the platform consist of the GhostBed bed mattress and Liquid Death water.
The start-up very first released in March of this year– not exactly the best time for the travel organisation. Raju remembered, “We in fact released right prior to COVID started. After that, what we truly spent a great deal of time on was feeling sorry for hosts.”
Some of the Look’s early partners stopped noting their properties for a while. However travel is on the increase again, including (or perhaps specifically) by means of Airbnb, and Raju said a number of Peek’s 750 current homes are now fully reserved through September. And given the lost earnings of the past couple of months, hosts may be much more interested than usual.
He added that the group will continue developing out the platform with new features for item discovery and attribution, however he stated, “The crucial thing that makes us special is our emphasis on that in-home experience.”
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.