Camping has been growing, specifically amongst younger people, for the past couple years. Even throughout a pandemic, camping represents a relatively safe way to get back onthe road again. Show up Outdoors, a startup based out of Santa Monica, is wanting to profit from the growing popularity of camping and interest in outside activities with its equipment rental platform.
The business was cofounded by couple Rachelle Snyder and Ross Richmond who had actually experienced the problem of wanting to do outdoor activities, particularly while traveling, but not having access to quality gear. The only options for an adventurer are to schlepp their own gear around, or count on a local gear rental shop, many of whom do not use bookings.
Basically, Get here Outdoors brings the internet into the formula.
The company, which simply raised $4.75 million in seed funding led by Freestyle Capital, enables users to pick equipment on an a la carte basis, or choose a pre-packaged package of products, and reserve their gear for free. The equipment is delivered in a box with a pre-paid return label, and can be returned to the business once the journey is over.
For a weekend, the normal rental duration for users, the expense of the devices is around 10 percent of the market price of the gear.
This gear includes treking and backpacking clothing, outdoor camping gear, and snow and ski equipment/apparel. The most popular product on the website, according to Snyder, is the Camping Set for 2, that includes a tent, two sleeping pads and bags, headlamps, a lantern, a cooler, a stove and pot, and a couple chairs.
Image Credits: Arrive Outdoors Show up Outdoors partners with around 40 premium brand names, and uses different kinds of collaborations depending on the size and objectives of the brand name itself. With smaller sized brands, the business buys the equipment wholesale, while larger brands that are wanting to ‘market’ their products may partner with Arrive Outdoors to get those products in the hands of customers.
The business also partners with state parks, consisting of Washington State Parks, Michigan State Parks, and Utah State Parks who refer campers to Get here Outdoors for their outdoor camping equipment.
All gear is kept in the business’s California storage facility and is cleaned in between usages per the CDC’s Recreate Responsibly guidelines and the National Park Service’s suggestions.
Together With Freestyle Capital, Science Inc., Corigin Ventures, Narrative Fund, AVG Basecamp Fund, James Reinhart and John Voris have also purchased the business. As part of the deal, John Felser (Freestyle Capital cofounder) and Mike Jones (cofounder and CEO of Science Inc.) have actually joined the board.
Our most significant obstacle is that we are growing at a rate that is fairly unexpected this summertime,” stated Snyder. “COVID struck and it was a low point in March and April and after that it soared. For us, it’s all about capturing up and attempting to run as fast as we can to make sure that we can supply everyone who desires gear.”
Snyder included that it’s a challenge the company feels very fortunate to be confronted with.
The business intends on using the funding to grow the group (currently at 12). Women make up 46 percent of the team, and individuals of color represent 46 percent of the group.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.