Ceros is taking a big step up in fundraising today, with the announcement that it has raised a$100 million investment led by Sumeru Equity Partners.

Ceros supplies a platform for clients like NBC, United Airlines, Snap, McKinsey, IBM, Condé Nast, JP Morgan, Red Bull and Pinterest to produce what it calls” digital experiences”– basically, beautiful graphics and sites– without having to compose any code. (You can see a few of the very best examples in the Ceros Inspire gallery.) It formerly raised $33.5 million in overall financing, according to Crunchbase.

SEP, meanwhile, is a technology-focused development fund that’s backed companies like GoGuardian, Social Chorus and Talend.

Ceros CEO Simon Berg remembered that the firm’s partners have actually been “courting” him for the previous 2 years. Those discussions started to get more serious, till the COVID-19 pandemic put them on time out.

Berg said he that as the country went into lockdown, he put a strategy into location that guaranteed no one at Ceros lost their job– if cuts were required, they would be available in the type of across-the-board salary cuts. And he was impressed by the method the SEP team responded.

“They were not yelling, ‘You need to be cutting staff,’ none of the important things I would anticipate,” he said. “They were cheering from the sidelines, which made me like them a lot more.”

And after the preliminary panic, Berg said he became “energetic and hyper-focused,” powered by his belief that “difficulty and constraint is the birth of creative thought.” Obviously that optimism was substantiated by increased activity on the Ceros platform, including the return of old customers.

“It’s been our opportunity and our mission to inform the world that digital experiences are as crucial as your physical experiences,” he said. Throughout a pandemic, “If your digital presence is your only existence, you ‘d much better make sure [ it’s] good.”

For his part, SEP’s Sanjeet Mitra said he was at first brought in to the company since it produced “an enterprise-grade, user friendly, advanced tool that designers respect due to the fact that it permits them to produce great content.”

In addition to SEP, Ceros’ current financiers likewise participated in the brand-new round.

Progressing, Berg stated we can expect the production of more items like the recently-launched style cooperation tool MarkUp, especially as brand names need to “craft experiences more rapidly, and you can’t do that if you’re sending out PSD files throughout the web by means of e-mail.”

Mitra stated the company likewise plans to use the brand-new cash to make acquisitions. (He emphasized that it will not simply be an indiscriminate roll-up technique– a concept that triggered Berg to gag loudly– however rather will concentrate on items that Ceros clients in fact want.) It will likewise fund ongoing global growth.

“Simon has the capabilities to be a global company leader and definitely a public company leader one day, if he wants to,” Mitra stated.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.