Partipost, a Singapore-based marketing start-up that lets anybody with a social networks profile register for influencer campaigns, has raised$3.5 million in brand-new funding. The round was led by SPH Ventures, the investment arm of publisher Singapore Press Holdings, with involvement from Mission Ventures and other investors.
The funding will be used to grow Partipost’s current operations in Singapore, Indonesia and Taiwan, and broaden into Vietnam, the Philippines and Malaysia, other Southeast Asian markets with heavy social media usage. Given that launching its mobile app in 2018, Partipost says it has actually added about 200,000 influencers to its platform, and that over the previous 12 months, it has actually helped perform 2,500 social networks marketing campaigns for more than 850 brand names, consisting of Adidas, Arnott’s, Red Bull, Chope and Gojek.
According to benchmark report launched in March by Influencer Marketing Hub, the influencer marketing market is expected to be worth about $9.7 billion in 2020, with business investing increasing amounts on social networks projects and working with more “micro-influencers.” To serve them, the report stated that more than 380 brand-new influencer marketing firms and platforms were released in 2015, signing up with a roster of business that already include AspireIQ, Upfluence, BuzzSumo, SparkToro and Inzpsire.me, to name simply a few examples.
While most of these business focus on assisting brands identify the influencers with the largest social networks reach, Partipost lets anybody register to participate in a campaign.
“Partipost’s primary difference is that we believe that everybody can be an influencer,” founder and ceo Jonathan Eg informed TechCrunch. “Even if you have 200 fans, you can be one. We wish to produce a new market that we believe will be the future. Everybody can publish on social media, compose an evaluation or offer some feedback and be spent for it.”
“We want to empower everyone to generate income from off their own data and impact and not just permit the big tech companies to do so,” he included.
Ambitious influencers browse brand name campaigns on Partipost’s app and use to participate by sending a post draft. If the brand authorizes it, the user can then go on and publish it on their social networks profiles.
The quantity of cash they make is based upon how much engagement each post receives. According to the company’s website, the majority of projects require a minimum of 200 followers or more, and successful users can earn approximately $5 to $150 per project, depending upon the brand’s payment structure.
One of Partipost’s selling points for brands is that it enables them to register countless influencers for a campaign in a single day, assist them react quickly to online trends. Part of the funding will likewise be utilized to build information tools to help brand names match campaigns with Partipost users more effectively. The business states it anticipates to increase its base of aspiring influencers to one million within the next 18 months.
As part of the financing, SPH Ventures chief executive officer Chua Advantage Ping will join Partipost’s board, while Quest Ventures partner Jeffrey Seah will end up being an observer.
In a media statement, Chua said, “Social influencer marketing is one of the fastest growing sections within Digital marketing. For this reason, we are really excited to lead Partipost’s Series A round to more accelerate its growth. We are impressed by Partipost’s strong traction in Singapore, Indonesia and Taiwan as a young start-up and look forward to partnering it to scale to brand-new markets.”
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.