At last week’s Early Phase virtual event, financiers and creators shared a few of their finest insights about start-up building and what they’re searching for in their next financial investments. We have actually assembled a compilation of insights covering different aspects of entrepreneurship from a handful of creators and VCs:

jess-lee” > Jess Lee has a whole framework for describing consumers as if they were characters in a movie.”The way to consider it is as a fictional character who represents a particular user type that may use your product or company or your brand in a particular way, “she stated.

“And lots of companies have numerous personalities.”A more clinical way is considering your clients as a cluster of information points. The personality that emerges is at the center of that cluster. Image Credits: TC Early Phase”So if you draw up all of the possible consumers, you tend to see these clusters and after that you describe who the person is at the center of that cluster, “Lee stated.

What makes a good personality is someone who feels beneficial for item design but likewise remarkable. That suggests creating a personality that has a clear story with genuine discomfort points, she stated.

“And that’s the most important thing,”she stated.”What do they care about and what problems are you trying to solve?” Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.