At last week’s Early Phase virtual event, financiers and creators shared a few of their finest insights about start-up building and what they’re searching for in their next financial investments. We have actually assembled a compilation of insights covering different aspects of entrepreneurship from a handful of creators and VCs:
- Jess Lee, partner at Sequoia Capital on identifying your client Garry Tan, managing partner at Initialized Capital on finding thebest problem Ann Miura-Ko, co-founding partner at Floodgate on product-market fit Ali Partovi, Neo founder and CEO on hiring Jess Lee, partner, Sequoia Capital: Start with your customers< a class="crunchbase-link"href=" https://crunchbase.com/person/jess-lee"target="_ blank"data-type="individual" data-entity="
jess-lee” > Jess Lee has a whole framework for describing consumers as if they were characters in a movie.”The way to consider it is as a fictional character who represents a particular user type that may use your product or company or your brand in a particular way, “she stated.
“And lots of companies have numerous personalities.”A more clinical way is considering your clients as a cluster of information points. The personality that emerges is at the center of that cluster. Image Credits: TC Early Phase”So if you draw up all of the possible consumers, you tend to see these clusters and after that you describe who the person is at the center of that cluster, “Lee stated.