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More ideas on growing podcasts

Insights from Harry Morton of Lower Street.

Podcast growth is everything about relationships. To increase your listenership, consider partnering with:

  1. Other podcasters. Do an episode swap where you play an episode of your program on theirs, and vice versa. Make certain the 2 podcasts share likewise minded audiences.
  2. Curators. Every podcast aggregator has somebody responsible for curating their highlighted content. Look them up on LinkedIn. Connect through email. Be their good friend. Send them just your best things.
  3. Customers. You increase in Apple’s podcast charts (which represent 60% of podcast listenership) by having a subscriber development spurt in a concentrated period of time (24-48 hours). So, when you launch an episode, right away run your audience promotions strongly and all at the same time.

Increasing recommendation rewards may not increase referrals

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.