Stix, a direct-to-consumer ladies’s health brand name, today revealed the close of a$1.3 million seed round. Investors such as BDMI, Rogue Women’s Fund, Vamos Ventures, Founders Factory New York City, as well as angels like Heidi Zak (ThirdLove) Laurence Franklin(Coach)and Steve Gutentag and Demetri Karagas(30 Madison )participated in the round. There is no scarcity of guys’s health start-ups out there to alleviate the awkwardness and tension of getting items for loss of hair or erectile dysfunction. But when it concerns something as common and uncomplicated as acquiring a pregnancy test, women need to still make a go to the drug store.
Up until Stix. Stix provides competitively priced pregnancy tests and ovulation tests that customers can purchase online. As a diagnostics item, Stix is FDA-cleared and whatever from the guidelines to the promotional language has to go through the FDA, according to Cynthia Plotch. The co-founder and CEO says that both the pregnancy tests and ovulation tests are more than 99% precise.
The Stix pregnancy test costs $13, and consists of two tests, complimentary shipping and educational products. The ovulation test, which includes 7 tests, costs $17.
The business has actually likewise taken measures to ensure that the shipment of these items is discreet for consumers who do not desire their roomies, whether it’s a live-in partner or moms and dad or just a regular roommate, to know they’re purchasing a pregnancy test.
Stix utilizes PayPal to stay discreet on the charge card expense, and does not include “Stix” on the return address of the shipped products.
“The entire experience is truly based on knowing and education,” said Plotch. “We believe that all ladies are worthy of access to these items and assurance throughout the experience. So, unlike other brand names, we do not focus on the outcome of the test. We do not care whether you’re trying to get pregnant. We simply want to make sure that you have precise outcomes and the info that you require to comprehend them.”
Beyond the physical items, Stix likewise provides the Stix Library, an academic resource online that includes content around Stix products (of course), pregnancy, ovulation, birth control and more general health info.
“What we have actually discovered is that there is a huge issue around the absence of appropriate sex education in this nation,” said Plotch, adding that it offers a chance for Stix to complete the spaces.
When asked if Stix would ever enter into the birth control space, Plotch stated that Stix has “high objectives” and that “nothing runs out the concern in the future.”
Stix is currently a team of 3 women, and plans to utilize the funding to continue growing the group, which is presently 100% white. Plotch included that the company has a commitment to variety which the team will “certainly look various” on the heels of this round.
Editor’s Note: An earlier version of this post stated that Stix was FDA-approved. It has been upgraded to reflect that Stix is FDA-cleared.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.