At TechCrunch Early Stage, I talked with Coatue Management GP Caryn Marooney about start-up branding and how founders can get people to pay attention to what they’re
developing. Marooney just recently made the jump into venture capital; previously she was co-founder and CEO of The Outcast Company, among Silicon Valley’s best-regarded public relations companies, which she delegated end up being VP of Global Communications at Facebook, where she led comms for 8 years. While creators often might think about PR as
a method to get messaging across to reporters, Marooney says that making someone appreciate what you’re dealing with– whether that’s reporters, customers or financiers– needs many of the very same skills. One of the most significant insights she shared: at a base level, no one really
cares about what you have to state. Describing something as relevant or a terrific worth isn’t the same as showing it,
and while big business like Amazon can get people to take notice of anything they state, smaller start-ups have to be even more tactical with their messaging, Marooney says.”People simply basically aren’t walking around caring about this new start-up– really, no one does. “Getting somebody to care very first depends upon proving your relevance. When creators are forming their messaging to resolve this, they should ask themselves three concerns about their strategy, she advises: Why should anyone care? Exists an order existing for this? Who loses if you win? Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.