The COVID-19 pandemic is, not surprisingly, showing to be a significant driver for robotics and automation adoption. The already hot categories are showing to be much more appealing as companies seek to technology in the middle of the spread of a extremely contagious and lethal virus.

Warehouses and satisfaction centers are, naturally, a big classification for funding. Amazon, which has actually continued to operate as a vital service throughout the pandemic, has actually assisted show the roles robots can play. It has also, regrettably, offered some cautionary stories around transmission to human workers.

Fox Robotics is the latest startup to reap the benefits of the sped up interest in the category. The Austin-based startup informed TechCrunch today that it has actually raised a $9 million Series A, led by Menlo Ventures. The most recent round brings its total financing to date approximately $13 million, with assistance from previous investors Eniac, Famiglia, SignalFire, Congruent, AME and Joe.

The company’s value proposal is quite clear. Fox builds self-driving forklifts it states are capable of increasing office efficiency up to 2 to 3 times. Fox joins a glut of companies presently aiming to automate the work environment, but the business’s value proposal remains in the way of versatility it’s able to offer over more fixed systems. And similarly important, it’s a lot easier to integrate into existing warehouses.

Image Credits: Fox Robotics” The market need for warehouse automation is big and growing. The future of storage facility automation isn’t fixed conveyor systems that cost several hundred million dollars. It’s mobile robots that are low-cost, versatile and can be released incrementally and quickly, “CEO Charles DuHadway stated in the statement.

At least, I believe there’s a value in a system that lets companies alleviate into automation, versus more complex systems like the ones offered by business like Berkshire Grey. Those can be far more expensive and resource intensive, making them frightening for smaller business and those only beginning to evaluate to the waters of automation for their back channels. And unlike some other services, it requires direct human supervision, though one staff member is able to monitor numerous systems at the same time.

Image Credits: Fox Robotics Fox states it has been dealing with some unnamed “big logistics companies” in pilot mode since last October. It states the funding will be used to ramp up production and fulfill present interest.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.