Firefly is expanding its ad company in New York City by getting the out-of-home business of Strong Outside, along with by ending up being the marketing partner for fleet operator Sally. Firefly released in 2018 by using Uber and Lyft drivers a digital display that they could place at the top of their cars, making extra money by running ads that can be targeted based on geography, time of day, demographics and more. It broadened into marketing on routine cabs in 2015, an expansion sped up by the acquisition of Strong’s digital organisation. Firefly co-founder and CEO Kaan Gunay explained that with this brand-new deal, the start-up is likewise taking control of Strong’s non-digital taxi-top advertising.
The plan is to ultimately transition those advertisement units to digital, however he recommended that the timing will depend on how rapidly the advertisement service returns. Out-of-home advertising is a lot less appealing when everybody’s stuck at home. In the meantime, Gunay said he’s happy to offer traditional advertisement stock too.
He also stated that despite the fact that Firefly’s service slowed with the pandemic, he’s confident that the business’s more targeted digital technique can bring new clients to taxi-top advertising (brands advertising with Firefly in New York have actually consisted of Puma, Dunkin’, Truly, Colgate, Stella Artois, 7-Eleven, Papa John’s and Postmates). And Firefly is still investing and expanding, as shown by this acquisition.
Asked whether these moves into traditional advertising put Firefly at risk of becoming just another taxi advertising organisation, Gunay said, “Absolutely not.” He stated Firefly is still quite a technology business, while likewise pointing to the appeal of traditional taxi-top ads, which he referred to as a “New york city organization.” He included that these deals provide Firefly a 42% share of that market in New york city.