LaunchNotes, a startup founded by the team behind Statuspage (which Atlassian later on acquired) and the former head of marketing for Jira, today announced that it has raised a $1.8 million seed round co-led by Cowboy Ventures and Bull City Ventures. In addition, Tim Chen (basic partner, Essence Ventures), Eric Wittman (chief growth officer, JLL Technologies), Kamakshi Sivaramakrishnan (VP Product, LinkedIn), Scot Wingo (co-founder and CEO, Spiffy), Lin-Hua Wu (chief interactions officer, Dropbox) and Steve Klein (co-founder, Statuspage) are taking part in this round.

The general idea behind LaunchNotes is to help organisations interact their software application updates to external and internal customers, something that has become significantly crucial as the speed of software developments– and launches– has actually increased.

In addition to revealing the brand-new funding round, LaunchNotes likewise today stated that it will revamp its totally free tier to include the ability to communicate updates externally through public embeds. Previously, users needed to be on a paid strategy to do so. The team also now enables organisations to tailor the look of these public streams more and it did away with customer limitations.

“The reason we’re doing this is largely because […] our long-term objective is to drive this shift in how release communications is done,” LaunchNotes co-founder Jake Brereton told me. “And the most convenient method we can do that and get as lots of teams on board as possible is to reduce the barrier to entry. Now, that barrier to entry is asking users to pay for it.”

As Brereton informed me, the company acquired about 100 active users considering that it released three months earlier.

Image Credits: LaunchNotes “I believe, more than anything, our original thesis has actually been confirmed much more than I expected,”co-founder and CEO Tyler Davis added.” This problem actually does scale with team size and in a very linear method and the interest that we have actually had actually has actually largely been on the much bigger, business team side. It’s just become really clear that particular problem– while it is a concern for smaller teams– is a lot more of an important problem as you grow and as you scale out into several groups and multiple business systems.”

It’s possibly no surprise then that a number of the next products on the group’s roadmap include features that big companies would want from a tool like this, including combinations with issue trackers, beginning with Jira, single sign-on services and much better team management tools.

“With that preliminary associate being on the larger group size and more toward business, concern tracker integration is a natural primary step into our integrations platform, due to the fact that a lot of change status presently lives in all these different tools and all these various processes and LaunchNotes is type of the layer on top of that,” described co-founder Tony Ramirez. “There are other combinations with things like function flagging systems or git tools, where we want LaunchNotes to be the one place where people can go. And for these bigger teams, that pain is more intense.”

The reality that LaunchNotes is essentially attempting to develop a system of record for product groups was likewise part of what drew in Cowboy Ventures founder Aileen Lee to the business.

Image Credits: LaunchNotes “One of the important things that I thought was type of amazing is that this is potentially a brand-new system of record for item people to utilize that kind of lives in different locations today– you may have a few of it in Jira and some in Trello, or Asana, and a few of that in Sheets and some of it in Airtable or Slack,” she said. She also believes that LaunchNotes will make a beneficial tool when causing brand-new employee or handing off an item to another designer.

She likewise kept in mind that the starting team, which she thinks has the ideal background for developing this product, was quite upfront about the reality that it needs to bring more diversity to the business. “They acknowledged, even in the first meeting, ‘Hey, we understand we’re 3 guys, and it’s really important to us to really construct out [diversity] on our cap table and in our investing group, however then likewise in all of our future hires so that we are setting our company approximately have the ability to attract all type of individuals,” she said.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.