It is clear that as the pandemic has taken hold in 2020, in-person conferences have gone by the wayside. Sales groups still require a way to demo their products for possible consumers, particularly SaaS vendors. Get in Demodesk, an early stage-startup and Y Combinator Winter 2019 graduate, which is developing an online sales demonstration platform.
Today the company announced an $8 million Series A led by Balderton Capital with involvement from Target Worldwide. The business has now raised a total of $10.3 million, including its seed round announced in 2015.
Demodesk has built a platform to deliver online sales demonstrations from another location with a dash of intelligence to help hectic sales people established the conferences in a more automated fashion. Even though the start-up wasn’t considering raising cash until next year, COVID has actually sped up the need for a tool like this in the market, says CEO and co-founder Veronika Riederle.
“We initially planned to raise our next round around the start of next year, but since COVID happened, we had the ability to raise earlier and the cash essentially enables us to grow a bit quicker now and to build the tool faster because there is so much need in the market,” Riederle informed TechCrunch.
The demand has increased because during COVID, sales groups still require to meet consumers, and Demodesk provides a way to do that. Riederle states that the product is substantially different from basic meeting software like Zoom, WebEx or GoToMeeting.
While these tools usually permit screen sharing, she states DemoDesk does something different that separates it from these offerings. Rather of a live version of your desktop or a recording where the two celebrations are seeing the very same thing, Demodesk offers a virtual desktop in the cloud where the salesperson can see notes and other details that the customer can’t see, while still letting the consumer view the presentation or demonstration.
What’s more, the virtual method allows business to record data about the demo to assist sales teams comprehend what worked well and what didn’t, something that wouldn’t be possible with standard screen sharing.
In addition, the business included a new scheduling tool to the item this year that lets clients and sales teams share offered times. “You can simply pick a time that works for you, submit some information and then we automatically send a calendar welcome, put it in the sales individual’s calendar, send a tip, and then obviously immediately prepare the meeting due to the fact that we know who the meeting is with ahead of time. We do whatever from scheduling, preparing the conference, then assisting you throughout the meeting,” Riederle described.
When the meeting is over, Demodesk can share the notes from the meeting immediately with Salesforce or other CRM tool.
The business has 22 workers today, but the goal is to get to 50 by the end of next year. As she grows the business, Riederle says that variety and inclusion is an essential factor to consider. In truth, diversity belongs to the company’s five core values. As a worldwide business, she states that makes variety much more crucial, however it’s also about not having just one mindset.
“If you have a more varied set of employees on the team, you just typically come up with better ideas since you are more innovative. You think in different ways and have more intriguing discussions,” she stated.
The business, which released in 2017, has grown to 150 customers. While these are primarily software application companies, Riederle reports she is seeing other industries use the platform, like a photovoltaic panel company, which was going door-to-door prior to the pandemic, and has actually used the tool to continue working when visiting clients isn’t possible.
She sees this pattern continuing, even post-COVID, since doing online demonstrations is more efficient, less pricey and much better for the environment because you don’t have to take a trip to the conference.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.