September 9, 2020 4 min read Viewpoints expressed by Business owner factors are their own.
Is your company taking more time far from you than a corporate job? When you are the primary or just person in your company, you will find yourself doing most of the lifting. That implies doing all the accounting, marketing, lead generation and more. It’s time-consuming, and if we’re being sincere, that’s not why you started your service. As a young entrepreneur, organization and way of life coach Maria Wik rapidly learned how crucial it was to automate processes and organize tasks. Before making those modifications, she was working 7 days a week, balancing part-time tasks and going to college. Something had to offer.
I just recently asked Wik to share her top-five pointers for organically automating and organizing an online business to become as time-efficient as possible. Below are my takeaways from our conversation.
1. The Basics: Structure know, like and trust — 2020 design
The very first thing somebody sees in your company is marketing content, whether it’s on a social networks platform, a site, a video or an advertisement. Lower, reuse and recycle it. However most notably, keep it organized in the backend.
Wik teaches her clients to batch-write copy. This is a hack that saves business owners energy and time so that they can get to the tasks that in fact make money in their organization. When composed, use an application like Later to publish for you.
2. Lead generation
When your “know, like, trust” factor is developed from your marketing, it’s time to actually call your leads to action and record them. Sounds a little frightening, but that’s what we do: hook, line, sinker. Wik advises service-based companies to capture leads with free value, i.e. a totally free guide, workbook or training. (Wik’s preferred platform for capturing leads is LeadPages.)
3. The warm-up
Wik used to dislike technology, but once she recognized how easy it actually was to have all her platforms automate and incorporate, she was connected. When your brand-new lead comes in through a landing page, the next action is warming up for a sale. Having your emails automated is a game-changer, getting rid of any need to struggle over trying to get repeat purchasers or heating up your leads individually.Wik’s preferred platform for this is ConvertKit, but whatever you tool you choose, the concept is to be able to go back from working on the weekends.4. Sales pipeline Among Wik’s favorite, and complimentary, resources is a lead-tracking spreadsheet. It’s exceptionally important