Meet Jefa, a start-up that is building a challenger bank specifically designed for ladies in Latin America. When opening a bank account and handling it, the business is developing a product that focuses on resolving the issues that ladies deal with. It is taking part in the Start-up Battleground at TechCrunch Disrupt.

“There are 1.4 billion individuals on the planet without a checking account. Out of those 1.4 billion, nearly 1.3 billion are ladies,” founder and CEO Emma Smith told me.

In lots of ways, savings account have been created by guys and for men. Even if you take a look at fintech start-ups, the majority of them have male founders. There is already a handful of challenger banks in Latin America, such as Nubank, Banco Inter, Banco Original and Ualá. A lot of challenger banks focus on mature markets, such as Europe and the U.S. Smith believes that targeting ladies in emerging countries represents a huge market chance.

Image Credits: Jefa has actually carefully examined the reasons ladies in Latin America often do not have savings account or are unhappy with their bank accounts. Banks frequently ask you to hold a minimum balance even though females statistically make less than guys. Banks inform you to come to a branch to open an account even though numerous families just have one car and taking the bus can be a trouble. Banks have extremely confusing items and don’t buy marketing channels for females.

“It’s for all those reasons that we thought we require a totally digital solution that is branchless,” Smith stated. “We have no minimum balance requirement; all you need is a government-issued ID and you can register in three or 4 minutes.”

When Jefa launches in a couple of months, opening an account will be complimentary. You get an account and a card a few days later. The service has an integrated savings feature that lets you round up purchases and set goals.

There will be a benefit program called “It pays to be a lady.” Based upon your purchases, you’ll earn points on hygiene items, going to the gynecologist, etc.

Image Credits: Jefa In the beginning, you’ll be able to transform those indicate cash back. Later, you might envision redeeming your points at locations that matter to females.

Jefa users will be able to send out and get totally free peer-to-peer payments within the app. And when it concerns topping and withdrawing up your account, Jefa is constructing a network of merchants to firmly manage money.

The business is likewise working on a credit building platform that need to work a bit like Chime’s comparable function.

Jefa will be releasing initially in Central America, starting with Costa Rica and Guatemala. There are currently 50,000 people on the waiting list. The business understands that it’ll be important to develop a community around its item. You can anticipate a neighborhood online forum so that you can discuss financing with other Jefa users.

Since they are soulless entities that do not always understand your needs, banks tend to have a bad reputation. When they keep telling you that you don’t meet the requirements, it can be frustrating. Creating a digital-first bank represents an opportunity for vertical banks. And Jefa is a fine example of that.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.