September 21, 2020 6 minutes read Opinions revealed by Entrepreneur contributors are their own.
Savvy business owners recognize with Gary Vaynerchuk books like #AskGaryVee, Crush It and Squashing It. Those in the social networks world understand Gary Vaynerchuk as a dazzling marketer and entrepreneur. I had the opportunity to see Vaynerchuk speak before he was a social networks phenomenon with 8 million Instagram followers, and the lessons he taught that day are ones I still reference today.
It was 2007, and I was one of a group of 300 entrepreneurs who saw Vaynerchuk at his very first public speaking look. We had heard of this crazy Russian with the funny name, but none of us knew what to anticipate. I remember sitting there listening to Vaynerchuk speak and thinking, “This guy is remarkable– however I have no concept what he’s speaking about.”
Social network was still a burgeoning market in 2007, and honestly, basically his whole talk went right over my head. He ends up with his speech (no notes or PowerPoint, of course) and then states to the audience: “Any questions?”
I took a look around the room, and there was an uncomfortable silence. Nobody raised their hand. I slowly put my hand up. Vaynerchuk contacts me. I gulp.I said, “Well Gary, whatever you just said was fantastic. But I have no idea what you just said.”
The audience burst into spontaneous laughter and applause. I believe a lot of other people were believing what I was thinking and were thankful I spoke out. Vaynerchuk’s response is simply one of the fantastic lessons he’s taught me in the decade-plus ever since.
Hand out your content for free
Vaynerchuk didn’t miss out on a beat when I asked the concern. He states to me: “What do you do?”
I stated, “I’m an organization coach. I assist entrepreneurs grow their service and have more financial flexibility and time flexibility.”
He states, “Perfect! Do you sell books, online courses and coaching programs?”
I stated yes.He says, “Fantastic! Now I desire you to begin distributing all that things free of charge.”
I sat there, stunned. Keep in mind, this was back in 2007. Today, everybody gives away material to accentuate their brands and business. Back then, it appeared like a new concept, at least the method he was stating it.
Long story short: I followed Vaynerchuk’s suggestions. (My momma didn’t raise no dummy.) I started distributing my material on platforms like Facebook, YouTube, in videos, on my blog site and on podcasts. Following his suggestions has turned into one of the foundations of my consumer acquisition model, probably the most important one.Related: The
Put household first
Right after that first life-changing meeting with Vaynerchuk, I had a 2nd opportunity to hang out with him– this time, when I hosted him in my car. Vaynerchuk will go on his really first book trip, so I called his workplace, requested for his assistant and told them: “Hey, I’m a substantial Gary Vee fan, and I ‘d like to host him while he’s here in Ohio.”
His assistant said, “Excellent! We were in fact looking for someone to do that.”
“I’m your male!” I said.I keep in mind how focused and driven Vaynerchuk was, however the thing that stood out to me the most was how he put family. Vaynerchuk would take phone call after telephone call– with CEOs, celebrities, his staff. I could not assist hearing his end of the discussion due to the fact that he was in my cars and truck. Throughout much of these essential call, he ‘d state this: “Sorry man, I got ta call you back. My partner’s calling.” He would click over to speak with his spouse, and without the tiniest tip of inflammation, he ‘d say: “Hi there honey, what’s up?”
Vaynerchuk’s Twitter profile states “Household First,” but that’s something many individuals in our market state without really following through. I can tell you from firsthand experience that Vaynerchuk does certainly put his family first.
Among the other things I observed throughout that journey was how Vaynerchuk never ever hurried anybody. He was exactly the reverse of a number of the divas you see on social networks today. For example, after his book finalizing, I took him to a celebration that was held in his honor and filled with “Vayniacs” (passionate Gary Vaynerchuk fans).
You may expect the important invitee to be “too hectic” or “too essential” to talk with everyone. Well, in many cases, you ‘d be. Not our man Gary Vee.Nope, Vaynerchuk took the time to talk with every single person who desired to talk with him, no matter how long it took. He was completely present with each person. He looked them in the eyes and actually listened to what they were stating.
One huge lesson I gained from spending quality time with Vaynerchuk is that you have to be yourself (as cliché as it sounds). I swear I’m not making this up, but in the two days I spent with him, I never ever as soon as saw him go to the restroom; he ate about enough to fill a hummingbird; and according to his schedule, he slept maybe four hours a night.I finally asked him about that, and he admitted, “I’ve always had a weird metabolic process. I don’t require to eat or sleep much.” (I didn’t push him about the bathroom part.)
That may work for him, but I consume like a horse and require sleep, like a Great Deal Of sleep. Do not attempt to be like Vaynerchuk if that’s not your body or your metabolism.
I’ll constantly be grateful for the opportunity to spend time with Vaynerchuk and learn from him, along with for the life and business lessons he taught me that I continue to use today.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.