Playco is a new mobile gaming startup created by Video game Closure co-founder Michael Carter and Zynga co-founder Justin Waldron, as well as game producers Takeshi Otsuka and Teddy Cross. The Tokyo-headquartered business is only revealing its presence today, it’s already a unicorn– it says it’s raised $100 million in Series A funding, at an assessment “simply north of $1 billion.”

The round was led by Josh Buckley and Sequoia Capital, with involvement from Sozo Ventures, Raymond Tonsing’s Caffeinated Capital, Keisuke Honda’s KSK Angel Fund, Taizo Son’s Mistletoe Singapore, Digital Garage, Will Smith’s Dreamers, Makers Fund and others.

Carter (Playco’s CEO) stated the startup will be revealing its first games later on this year. For now, he wants to speak about Playco’s vision: It’s trying to address the reality that “it’s really hard to get 2 individuals into a single game in the App Store.” After all, downloading an app is a quite huge hurdle, specifically compared to the early days of web and social video gaming, when all you needed was a link.

“We’re going to bring that back,” Carter said– with Playco’s titles, sharing and playing a mobile game with your buddy ought to be as basic as texting or calling them. “All it truly takes is a link.”

He pointed to a number of innovations that can allow this “immediate play” experience on mobile, including cloud gaming, HTML5 and platform-specific tools like Apple’s brand-new App Clips. He declared the group is “great at this cutting edge technology”– and the company has actually created its own game engine– but he said technology is not the sole focus: “That’s simply table stakes.”

Waldron (Playco’s president) argued that this represents the next huge platform shift in video gaming, and it will require “transforming a great deal of the most popular genres today” while also developing totally brand-new genres, in the exact same method that social gaming allowed new kinds of video games.

“If you think about FarmVille, there were no farm video games being advertised remaining in local console video games store,” Waldron said. “They do not market well; if you put up a poster for a farm video game, nobody wishes to play.” If your friends welcome you by sending you some digital crops, then you definitely want to play.

Carter included that allowing immediate play also implies that the games themselves have to be fairly straightforward, at least at first look.

“Eventually, as we develop the portfolio, we think of what makes the video game accessible to anybody on earth, any ethnicity, any language,” he said. “And the response is: It needs to be broadly enticing. That does not mean we can’t construct into it deep and relatively interesting features, but the preliminary impression has to be the best sort of experience that individuals can quickly connect to.”

Carter likewise acknowledged that it’s uncommon for a startup to raise a lot cash in its Series A (“It’s not your common company, and it’s not your normal Series A”), but he said that being more enthusiastic with fundraising permitted Playco to rapidly grow the team to 75 people.

“Bringing talented individuals together is the most important thing, and [thanks to the funding,] we have not had to make any really difficult decisions,” he stated.

As for how its games will make money, Waldron recommended that Playco will borrow from (but likewise potentially develop) a lot of the existing service designs in video gaming.

“We don’t require to reinvent the wheel,” he stated. “There’s going to be incredible things we can learn from my last business– we ended up inventing a lot of the ways these games are monetizing today … But these brand-new innovations readily available today produce new chances. The world has actually altered a lot ever since, and I do not think whatever has caught up.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.