Electric power only began making good sense for land cars about 10 years ago, now the technology is ready to make the jump into the water. Pure Watercraft hopes that its electrical outboard motor can change a regular gas one for many boating requirements under 50 HP– and it simply raised $23.4 M to hit the throttle.

Pure’s outboard works much like a standard one, however works on a suitcase-sized battery pack and is, of course, practically quiet other than for the noise of the turbulence. It’s basically a drop-in replacement for an outboard you ‘d utilize on a 10-20 foot boat meant for fishing or puttering around the lake, though the cost looks a bit various.

Creator and CEO Andy Rebele began the company in 2011, and it turns out they had shown up a bit early to the party. “The Model S had not yet been released; the plan of making boats electrical was not really fundable,” he informed me.

Rebele kept the business going with his own money and a little low-key financing in 2016, though he admits now that it was something of a leap of faith.

“You have to bet that this small market will become a huge market,” he said. “We established our whole battery pack architecture, and it took– it’s obvious at this point– countless dollars to get where we are. Our financiers are purchasing into a leader in the electrification of a completely brand-new sector of transport that hasn’t gotten the very same attention as trucks and cars.”

A boat with an electric outboard motor cruising on a lake.

Image Credits: Pure Boat They have not been losing time. Pure claims an energy density– how much power is packed into every kg– of 166 watt-hours per kilogram, meeting industry leader Tesla and beating a lot of other automobile battery makers. Users can quickly include on a 2nd pack or swap in a fresh one. The cells themselves are sourced from Panasonic, like Tesla’s and lots of others are, but assembling them into an efficient, robust, and in this case water resistant pack is something a business can still do much better

than its competitors. Having a lot of power is crucial for boats, given that they use up a lot of it to fight against the constant resistance of the water. The quantity of power it requires to go a kilometer in a car is a portion of what it takes to do so in a boat. Even boats developed for electric from the ground up, like those from Zin, deal with basic limits on their capabilities just since of physics.

Rebele is going for the appeal of simpleness. “The most popular outboard motor worldwide is 40 horse power,” he explained, and a replacement for that type of motor is exactly what Pure makes. “The error car companies made was saying, here’s the electric automobile market; it’s small, we tried it,” he stated. Then Tesla occurred with an excellent cars and truck that just occurred to be electrical.

It’s the very same with boating, he suggested– sure, there are great deals of various type of boats, and motors, and hull materials, and so on. But if Pure offers a motor that’s simply as great or much better than what powers a huge number of little boats, and simply happens to be electrical, it starts to offer itself.

Pure Watercraft's battery box.

Image Credits: Pure Watercraft “We ca n’t count on individuals picking our item to save the world,”

Rebele said.”The tipping point comes when you have a critical mass of individuals for whom a good self-centered option is to go electric.”The benefits, after all, are easy to mention: It’s quiet, which is great for fishing or social boating; It fills for a buck or more at any outlet; It’s exceptionally low maintenance, having greatly less parts than a small gas engine; And of course it does not gush particulates and fumes into the water and air like the majority of the depressingly unclean motors currently in usage.

The only genuine benefit left to gas is initial cost and range. If you’re willing to invest some money for a much better item, then expense isn’t as much of a problem. And if like a lot of boaters you’re just going to ever go a few miles per journey, the variety isn’t a concern. It’ll last you all day if you’re fishing or just travelling around a lake. Individuals for whom electric isn’t an alternative will quickly understand that, while the others will find it significantly difficult to resist the concept.

Pure Watercraft's electric outboard motor lifted out of the water

Image Credits: Pure Watercraft There’s still a good amount of sticker label shock. A good new outboard in the 20-50 HP variety runs a few thousand dollars to begin, and marine gas costs add up fast; the Pure motor is available in a combination deal with the charger system and one battery pack for $16,500(additional packs cost about$ 8,000). They’re dealing with some boat manufacturers to do complete boat deals for 30 grand or less, but it’s still firmly in the high-end for the “outboard on a 2-6 individual boat” crowd.

The $23.4 million A round, led by L37 and a variety of people (including some Amazon execs and, is aimed directly at spinning up production. After carrying out the modifications to the “beta” item they have actually been evaluating with, the very first thousand Pure motors will be built in Seattle, where the business is based. The business has essentially finished R&D, so there’s little question of delaying customers for a few years while the item is crafted– and Rebele said they had no intent to construct another for now.

“We make this product, at this power level, and that’s all,” he said. The business’s focus produces good engineering and, ideally, excellent margins. Pure need to be delivering its motors in time for the 2021 boating season.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.