Bangalore-based Rephrase.ai has an ambitious vision for reshaping how videos and movies are made.
CEO Ashray Malhotra laid it out for me yesterday, saying that his co-founder Nisheeth Lahoti “developed this principle– he wants to develop an engine that can take any script as input and produce a professional motion picture,” no shooting needed.
Rephrase.ai is beginning with what Malhotra stated is a more “short-term, monetizable” objective: Offering technology that makes it easy to develop personalized sales videos.
The startup was part of the Techstars Bangalore program in 2019 and is announcing today that it has actually raised $1.5 million in seed financing led by Lightspeed Venture Partners and AV8 Ventures.
Malhotra demonstrated the innovation for me, revealing me how a salesperson can choose a design, a background and a voice, and go into text that the design will recite. They can then export that video for use in a variety of sales tools.
This is valuable for, he stated, since sending out tailored video messages in sales emails can result in “a crazy boost” in clickthrough rates. However creating all those videos can be a huge chore, if not totally impossible.
And while there are lots of other start-ups working on synthetic media, Malhotra stated Rephrase.ai is set apart by the 18 months the group invested establishing technology that can take 10 minutes of video and “anticipate how the lip motions of the person would have been if you ‘d shot them [saying any phrase] in an actual studio.”
You can see the outcomes on your own in the video above. Personally, I was impressed by the lip movements but disconcerted by the truth that Rephrase.ai consumers can match any model with any voice, resulting in some strange combinations that feel more like terribly called motion picture than an efficient sales pitch.
When I brought this up, Malhotra responded that some clients will want to take the time “perfecting it out, finding the right voices, the best outfits, the ideal personality of the stars,” while other customers may be great costs less time to develop something a little less convincing.
It’s likewise worth keeping in mind that Rephrase.ai has a number of policies designed to prevent the development of misleading deepfakes: Speakers can manage who has the authority to produce videos utilizing their faces, the platform is just available to authorized businesses and videos are produced from scratch, instead of moving somebody’s face onto an existing individual.
Malhotra said Rephrase.ai is currently speaking to a number of potential consumers, but those discussions remain in early stages. He likewise recommended that the innovation could broaden relatively rapidly into locations like chatbots and education.
“I think it’s going to open an entire brand-new world of creativity,” he stated. “When you and I want to reveal something, we’re probably to write a text document, however as a viewer, we want to see a video. They’ve been detached since video creation is actually hard.”
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.