Paired, a brand-new app for couples, is introducing today and revealing $1 million in financing. Backing the start-up, which wishes to support “happier and healthier” relationships, is Taavet Hinrikus of TransferWise, the co-founders of Runtastic (which was sold to Adidas), Ed Cooke of Memrise and Bernhard Niesner of Busuu.
Established in September 2019 by Kevin Shanahan and Diego López, who previously collaborated at language discovering app Memrise, and joined quickly afterwards by Chief Relationships Officer Dr Jacqui Gabb, who is Teacher of Sociology and Intimacy at The Open University, Paired integrates audio pointers from specialists with “enjoyable everyday questions and tests” that partners respond to together.
The app has been piloted (and iterated) in Australia for the last 6 months and is pitched as different to conventional couples treatment, which is often recommended to couples in distress, because it is targeting the “full spectrum” of couples who desire assistance building intimacy and enhancing interaction. The idea is that Paired can supply the steps required by couples to enhance their relationship every day.
Readily available in the Apple App Store and Google Play Store, Paired is totally free to download but needs a membership to unlock the full library of content.
“Our relationship with our partner is among the most fundamental parts of our lives: it impacts our physical health, our psychological health, and the lives of our kids,” states Kevin Shanahan, co-founder and CEO. “Nevertheless, there aren’t lots of services to help couples keep their relationship healthy. A lot of are created for couples in distress”.
https://techcrunch.com/wp-content/uploads/2020/09/Question.png?w=300″alt width =”300″height =”300″ srcset=”https://techcrunch.com/wp-content/uploads/2020/09/Question.png 1400w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=150,150 150w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=300,300 300w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=768,768 768w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=680,680 680w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=32,32 32w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=50,50 50w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=64,64 64w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=96,96 96w, https://techcrunch.com/wp-content/uploads/2020/09/Question.png?resize=128,128 128w”sizes =”(max-width: 300px) 100vw, 300px”> Image Credits: Paired Shanahan states that Paired triggers you and your partner to take “little, positive steps”to improve your relationship. To do this, the start-up works with relationship academics and therapists to develop tests, audio courses, and tips that “assist you to read more about each other, resolve dispute, and construct intimacy”.
Professionals working together with Paired include University of Washington Professor and Married at First Sight U.S.A.’s Dr. Pepper Schwartz, University of Exeter academics Mark Rivett and Hannah Sherbersky, and Oakland University Teacher and Marital Relationship and Family Therapist Dr. Terri Orbuch.
After downloading Paired, you’re asked if you wish to couple with your partner to switch answers. To allow this, you’re provided a distinct code to share. Alternatively, you can choose to set later on or just use the app on your own.
“Each day we then trigger you to answer either a question or quiz,” discusses Shanahan. “These rotate between different areas of your relationship so you can find out which areas are strong and which have room for development. If you’re paired with your partner, then when they address the test or concern you can unlock each other’s answer and discuss them together.
“In parallel, you start listening to (and will soon have the ability to check out) audio courses and suggestions that exist by top relationship academics and therapists. These are on a range of topics– consisting of sex and intimacy, handling conflict, and parenting– and include couple case research studies to gain from and works out to do beyond the app”.
Shanahan explains Paired’s user base as rather broad, made up of brand-new couples, some who have actually been together for a long time, long-distance couples and individuals utilizing the app separately. The bulk are aged 30-50 and utilize the app with their partner.
“Each day they normally use the app for about 5 minutes and (based upon anecdotal feedback) discuss their answers beyond the app for another 5 minutes approximately,” states the Paired CEO.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.