October 9, 2020 5 min read Viewpoints expressed by Entrepreneur contributors are their own.
This year has actually been rough for brick and mortar sellers. Information from Yelp shows that 60 percent of temporary service closures associated with COVID-19 have now become irreversible. Many prominent brand names have applied for insolvency as they’ve seen retail sales dry up.On the opposite end of the spectrum, ecommerce is prospering like never ever in the past. Statista reports that ecommerce site traffic in May and June of 2020 in fact eclipsed the traffic levels of the 2019 vacation shopping season.As physical shops continue to fight with government constraints and the public’s desire to prevent outings that might lead to COVID-19 exposure, the need to take companies online has never ever been more urgent.Even if you’re late to the online game, however, you can still
make an effective transition.1. Pick the right hosting platform Things first: you have
to claim a domain for your shop and select a hosting platform that will let you make online sales. While dealing with an agency might assist you get a more customizable design, platforms such as Shopify and Wix make it simple to get your website established quickly, with a tidy and effective style. Such platforms can likewise deal with typical ecommerce concerns like website security and order tracking. This will assist you run your online store effectively and deliver superior service to your customers.Try to choose a domain name that matches the name of your physical store. Think about a shorter URL that will be much easier for your customers to keep in mind if your shop has a longer name. If the name you want isn’t currently
readily available, search for alternatives that are close to your shop name or your organization’s area of focus.Related: 5 Vital Considerations When Choosing Your Web Hosting Service 2. Bring your brand name to life in a digital realm The in-store experience is filled with branding. Everything from signs and uniforms to interactions with workers assists cultivate
your brand name personality and image. It’s a huge part of why customers pick to shop at your store.While a digital shop might not have the very same in-person feel, you should
still include components that help your brand shine through. Your logo design and color design are a given, but copy and image selection can also help stimulate the right feel for your brand name. Create material that is real to the experience you attempt to create in-store, and your website will be more remarkable and authentic.You can’t afford to skimp on these branding components. A site that looks like it was slapped together at the last second will not inspire self-confidence from your purchasers. Professional-grade photography and copy will be more appealing to possible buyers and showcase your brand in the very best light.3. Think about how to offer services or products online Determining how you will offer services or products online can be a significant difficulty. You may want to initially only offer a choose few online– focus on your top sellers if you offer a varied range of products. Each product will need its own page that allows customers to
add it straight to their cart. Appealing product images and detailed descriptions will help consumers purchase with confidence.What if you are more of a company? Some outside-the-box thinking can assist you successfully transition online, as occurred with Clairissa Cruz, founder of Bare in the house. In an email, Cruz discussed,”When my body sugaring beauty salons closed because of COVID, I had to discover a way to keep