YouTube has 2 billion users connected per month, while more than 500 hours of content are shared per minute within the platform.

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October 13, 2020 4 min

read This article was translated from our Spanish edition utilizing AI technologies. Mistakes may exist due to this procedure. Considering that its launch more than 15 years ago, YouTube

has become the favorite platform for content developers thanks to the facilities it offers to present viral patterns, programs, instructional material, vlogs and original movies. It is not surprising that brands big and little are betting on this social video network to grow their online presence. To date, YouTube has 2 billion users connected per month, while more than 500 hours of content are shared per minute within the platform. Alphabet, the moms and dad company of YouTube and Google, shares a series of pointers and suggestions to improve your channel. 1. Find the trends Trends or patterns in video emerge without previous notice, but submitting related content can help you increase your variety of check outs.

To learn what people are talking about, Google Trends now lets you select YouTube as a search source. With this you will know if the material you are planning is among the topics that users are searching for on the platform.

Image: YouTube 2. The specific niche is today It is not simply enough to discover a pattern and get on it. Within YouTube there are countless hyperspecialized and ultra-segmented channels with effective communities capable of producing thousands of views. Do you like to listen to little noises before sleeping? Oddly enough, the ASMR neighborhood on YouTube has millions of fans and world-famous channels like

Mild Whisperer. To put it simply, on YouTube you will always find people who share your hobbies and tastes. 3. Be genuine Having a authentic and tailored channel will make your fans recognize and acknowledge your material. That is why it is important to plan all the elements of your YouTube page such asthe background, the banner and the topics that you attend to in your videos. Other suggestions to make your channel stick out: Put your own spin on the material and include value to your videos. Don’t forget to utilize concise descriptions that develop interest or interest.

Think about keywords that serve to identify your video and create images, opinions and distinct material to get in touch with your

audience. 4. Comply with community guidelines To make your channel stand out from the rest and grow, it is important that you be original. That is, regard the creations of other channels or authors. This is necessary because you make sure that your video does not infringe the rights of others, such as music, images, videos or imaginative material. A couple of suggestions: There are myths around this topic that recommend that you can use copyrighted product, such as music tracks or fragments of secured programs, but the reality is that it is much better to inform yourself prior to uploading the video. Some developers make it possible for Creative Commons licenses, to allow other users to utilize the material, pay attention to those consents and also mark the videos you want to share so that others can take it up and make your channel known. 5. Benefit from live video Streaming or live broadcasts Since you get interactions and remarks in real time, is an excellent method to connect with your audience. The quickest thing to do is to stream with a cam, as this is the simplest and most useful method to do it. eye! Before broadcasting, be sure to reveal the occasion so your neighborhood knows you will be live. When begun, do not forget to interact with the people who will be connected with you, which will make the mechanics in between both celebrations agile. Live videos are a terrific alternative, however we advise allowing time between one transmission and another so as not to saturate the audience. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.