GoGet, a Malaysian on-demand work platform, revealed today that it has raised a$2 million Series A led by Monk’s Hill Ventures. The platform currently has 20,000 gig employees, who are called “GoGetters,” and has onboarded 5,000 companies, including Lazada Malaysia, IKEA Malaysia, Foodpanda and flower shipment service BloomThis.

While Malaysia has other on-demand work platforms, including Supahands and Kaodim, each has its own specific niche. Supahands focuses on online tasks, while Kaodim provides expert services like house repair work, catering and physical fitness training. GoGet is more similar to TaskRabbit, with GoGetters carrying out errands or temp work like shipments, moving big items, catering at occasions, data entry and workplace administration.

President and co-founder Francesca Chia founded GoGet in 2014. The startup decided to concentrate on gig workers due to the fact that there is a labor gap in ASEAN (Association of Southeast Asian Nations) nations, she told TechCrunch.

“Today, the majority of ASEAN’s labor market are low- to middle-skilled, and the bulk are not safeguarded with job security, future career courses and financial services such as insurance coverage and cost savings,” she said. “At the other end of the spectrum, over 70% of work in ASEAN are from SMEs, who seek to scale without scaling full-time costs, and discover it hard to train and maintain a trusted pool of personnel.”

GoGet wishes to bridge the space by linking services with verified flexible workers, she included. GoGetters are able to switch in between different categories of work, which Chia said gives the capability to find out new skills. Companies are offered with management features that consist of the capability to develop a list of GoGetters they wish to deal with once again and tools for training, recruiting and payment.

The Series A will be used to expand GoGet in Malaysia. Among the important things many business whose organization designs focus on the gig economy need to grapple with as they scale consist of employees who are irritated by uneven work, low pay and the absence of benefits they would receive as full-time staff members. In California, for example, this has resulted in a political battle as companies like Uber, DoorDash and Lyft try to roll back legislation that would require them to categorize more gig workers as full-time employees.

Chia said GoGet’s “vision is to bring flexible work to the world in a sustainable way.” Part of this entails providing GoGet’s gig employees access to benefits like on-demand savings and insurance plans that resemble what full-time employees get. GoGet’s platform likewise has career-building functions, consisting of online trainings and networking tools, so employees can prepare for jobs that need different skill sets.

While GoGet’s short-term strategy is to concentrate on growth in Malaysia, it ultimately prepares to go into other ASEAN countries, too.

In a press statement about the financial investment, Monk’s Hill Ventures co-founder and handling partner Kuo-Yi Lim said, “The nature of work is being redefined as employees and business seek both flexibility and fit. This pattern has been accelerated by the pandemic, as services are changing in response and need more flexible workforce. GoGet offers a neighborhood of trained and motivated employees, however more notably, its platform extends the business people management systems to guarantee quality, compliance and seamless workflow.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.