River, the most recent venture from Wander founder Jeremy Fisher, has today announced the close of a$10.4 million funding round from Founders Fund,.406, BoxGroup, Raised in Space, Josh Kushner and Scooter Braun.
River is meant to rethink the method we take in content throughout the web. The app pulls stories and material from across the whole web, consisting of from publishers, Twitter and other social media, etc. and arranges that content based upon the topic.
The confirmation hearings for Hon. Amy Coney Barrett were in my River feed this morning, with stories from a large variety of publishers. River clips the story to a heading, however gives users the capability to click through to the complete text of the story. The app also prioritizes video material, providing users a chance to get more context on the story without clicking through at all.
What’s most interesting about River, nevertheless, is that there is no user account or profile, and no following. That means that the habits of an individual user (or a phone, as Fisher calls it) will be the only influence on the material they’re served, rather than their social chart contributing. According to SEAT, 55% of U.S. grownups get their news either “typically” or “sometimes” from social media. The combination of the social chart with information usage can trigger echo chambers and social networks has actually been a place where false information can multiply rapidly.
River serves up content from publishers and throughout the web without using account details, a social chart, or past browsing history, which permits those users to discover a wider range of point of views. The more users get on the platform, the better it gets at serving them the content that relates to them.
Onboarding to River simply includes ticking boxes for classifications that intrigue you and you’re off to the races.
Instead of comprehending whatever about the user, River tries to understand everything it can about the content itself.
“We look at things like: who released that content, whether they’re a professional or a routine customer, whether they belong to an organization that’s a subsidiary of another company, what placement because publication do they typically get, how are they linked to other people, what are the subjects that are in that tweet or that video or that short article,” said Fisher. “We take a look at how all those things relate to one another.”
Fisher and his co-founders Lev Brie and Leland Maschmeyer had actually originally prepared to introduce River before the pandemic struck, with a variety of social sharing functions. As the pandemic hit and demonstrations in the wake of George Floyd’s murder grew into a global motion, the group recognized that both intake and content sharing were evolving rapidly.
This led the team to reassess the sharing includes inside River and eventually build a standalone, different app called Overflow.
Overflow permits users to post a selfie video together with news content out to other social media networks. Overflow has an editorially selected feed of content from users, however users can likewise put their videos on their Instagram Stories or TikTok.
With $10 million+ in financing, River is not currently preparing any specific profits models.
The group is made up of 12 people and Fisher says that a third of the group is “diverse,” however declined to specify the breakdown by gender and/or ethnicity.
When asked what he gained from Wander that brings into River, he stated that it’s about developing a product that suits the gaps of already developed user behavior and keeping things as easy as possible.
“Frequently, you begin with a really overdetermined item and a mindset that ‘more is more’,” said Fisher. “What I have actually discovered throughout the years is that a product is the average of its features and not the sum of its functions. Incremental things actually interfere with the experience. You want every function to be a ’10’.”
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.