Viewpoints revealed by Business owner contributors are their own.
By Aldana Aón, Head of Marketing & & Comms Wayra Argentina, Chile & & Peru
The existing context of the pandemic, the constraints on interaction and the number of people within stores, have significantly promoted technologies that propose solutions and change the shopping experience of customers. One of them is augmented truth (AR), a service that allows adding digital aspects to the real life, creating a new dimension and methods of exploring, that makes it among the technologies with the best potential for development and innovation.Reporter Linker, in its Worldwide Mobile Augmented Truth( MAR)Market publication, estimates that the mobile augmented truth market will close with a value of 10.7 billion dollars in 2020, and that it will reach the value of 230.6 billion dollars by 2027, growing at an annual rate of 55 percent. Without a doubt, this innovation powered by Facebook, Snapchat, TikTok and Amazon will be a crucial resource for businesses, becoming a global phenomenon.One of the most successful industries that included this technology into their processes is marketing; enabling you to view items in 3D and provide immersive experiences when interacting with brand names, is no longer a”Wow!”to end up being a service that brings
results and excellent performance metrics, especially in recent months, where shops were required to close their doors and the most realistic method to approach an item is through increased reality.One of the main benefits is that it does not need hardware (more than the cellphone), nor does it require a downloaded application, the consumer can access directly from the web browser, which gets rid of entry barriers and magnifies integration chances and broadcast, the results are remarkably motivating to drive conversions.With the arrival of 5G, it is expected that the immersive technologies industry will be strengthened, as connectivity in mobile phones is enhanced and latency is significantly lowered, the user experience when searching this kind of material will be a lot more acceptable, allowing a flow of information in real time.An excellent novelty was revealed in the recent launch of the iPhone 12 Pro in which Apple introduced LiDAR(Light Detection and Ranging)technology, a scanner that understands the world around us and constructs a precise depth map of the scene, this allows the scanning of spaces and items and a precise placement of increased truth objects within the user’s environment, opening a new creative measurement to progressively link the digital world to the physical world.That same week, Amazon introduced its app to scan the QR codes included in its shipping boxes , in order to offer brand-new interactive experiences to its consumers.The main increased reality markets remain in China, the United States, Japan and Germany; in Latin America we have companies that are promoting this innovation, such as CamOnApp, a startup that belongs to Wayra, the equity capital of Telefónica Movistar, which scaled its technology worldwide throughout the pandemic, by offering solutions for brands to develop shopping experiences, boost marketing campaign, interaction actions and sales strategies.The start-up handled to awaken interest in e-commerce business, automotive, mass consumption, appeal, machinery
, interior decoration, home appliances, art, style and innovation, by increasing purchase intention and lowering operating and logistics costs, also through The advancement of virtual fitting rooms, the brand names continued their company by using the customer a useful and ingenious alternative to see a real sample of the product.Faced with the suspension of events and the search to continue creating home entertainment experiences, CamOnApp recreated from virtual installations to actions with gamification or any immersive branding content that promotes participation and dissemination of the event, however from the user’s house and utilizing just their gadgets mobiles.Today more than ever, it has actually become more important to support essential sectors, development and incorporation of brand-new
technologies such as increased reality, it can assist the digitization of little and medium-sized business, to solve problems in processes, open industrial chances and, above all, to adjust to this brand-new circumstance where the virtual world ended up being more crucial. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.