Last fall, social analytics start-up SocialRank offered its product and service to Trufan, permitting the team to concentrate on something brand-new: an expert social network. Today, they’re officially unveiling Upstream to the general public.

To be clear, CEO Alex Taub told me that he’s not trying to change LinkedIn– he acknowledged that thanks to network effects,”If you want to go and try to take down LinkedIn, you’re not going to be able to take them down.”

Instead, the objective is to produce something that satisfies a different need. Where LinkedIn works primarily as an online résumé and rolodex, Upstream aims to help users build the connections and relationships that are important to their professions– something that’s sorely needed at a time when massive meetups and conferences aren’t really possible (though we’re certainly attempting to produce the virtual equivalent at TechCrunch).

“This is the location for your expert social life,” Taub stated.

Upstream’s very first product concentrated on professional groups and communities, enabling users to post what the business called Expert Asks, like if they’re wanting to work with somebody for a certain position or require an introduction at another company.

Taub recommended that things truly took off with Upstream’s next item, Upstream Events, where Upstream would host a visitor speaker, then participants were compared for five-minute, one-on-one video chats with the other individuals at the occasion.


Image Credits: Upstream states it’s currently hosted more than 100 occasions, with 72 % of people who go to one event consequently participating in another. While the team has built numerous items(and we’ve covered a few of them currently), they’re laying out the wider vision today and releasing some new features at the same time. For one thing, while communities were formerly shared by means of a personal, unlisted link,

you can now search all the different communities in a Discovery section. At the very same time, community organizers will be still have the ability to manage who joins by authorizing or rejecting brand-new members. There’s likewise a new spin on Events called Workplace Hours, permitting users to reserve structured time for virtual individually sessions with anyone who has an interest in speaking with them. These sessions can be noted openly, or they can be unlisted, so that you only share them through email or within a specific community. Image Credits: Upstream In a post, Taub kept in mind that he satisfied his SocialRank/Upstream co-founder and CTO Michael Schonfeld through, and they’re trying to reproduce that experience here: Let’s state you are the CMO of a big company and you wish to offer your people the opportunity to fulfill 1:1. The thought of coordinating the private scheduling of 10 minute blocks utilizing your Outlook calendar and email is not appealing. With Upstream, you are able to choose the 30min block you want to offer and how long you desire the sessions to be. You choose you want to run your office hours every other Friday at 2pm ET for the rest of the year. The occasion is built and

able to be shared seamlessly to whoever you select to offer the Office Hours to. Taub’s post lists more than 30 different people who are already offering office hours on Upstream, consisting of New York Times press reporter Taylor Lorenz, Foursquare co-founder/Expa partner Naveen Selvadurai and Amazon Image Head of Item Nate Westheiemer. Upstream is likewise announcing that it has raised an undisclosed quantity of pre-seed funding from 8-Bit Capital, Human Being Ventures, Basement Fund, NYVP and various angel financiers. Looking ahead, Taub stated that the next big priority is releasing a web variation of Upstream (which is presently offered by means of mobile app), and to continue constructing live experiences, asynchronous experiences and features that offer real utility.”We think of a future when specialists come to Upstream for an event or Ask, and remain for the engaging chances that make Upstream an energizing and useful experience for them ,”he wrote.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.