The pandemic has actually resulted in a development spurt for video gaming, an industry that was currently growing on the backs of esports and Jerk streaming. So it makes sense that startups small and big are gathering to the industry to discover their own place in the ecosystem.
One such company is Shotcall, established by Thomas Gentle, Gordon Li and Riley Auten, which intends to increase engagement for streamers by offering their fans what they really desire: a chance to play alongside their preferred content developer.
As it stands now, audiences who tune in to a Twitch stream just have many methods of interacting with their preferred streamer, whether it’s gifting memberships to the channel or cheering with bits, Twitch’s virtual currency. Banners with a smaller sized audience are often quite engaged with their chat, but as they grow their audiences, it’s harder for audiences to stick out in the crowd.
And even if you do manage to stick out and get a shout-out, that’s all it is. The streamer states thanks and reads your message and that’s that. Some streamers host video games with their subscribers, but arranging them can be tiresome at best, and monetizing them is almost difficult.
With Shotcall, banners can engage with their fans in a way that not just gives that fan an opportunity to really get in touch with them, but that also develops more top quality, shareable material.
The platform enables banners to establish a tournament, training session, Q&A, fundraiser or whatever type of event they ‘d like, and fans can pay to get in on the action. Shotcall organizes these community events, offering the streamer control over the length of each gaming session, how much they wish to charge to participate and the guidelines of engagement (whether fans can utilize mics, curse on stream, etc.).
“Fans are at the center of the whole international worth chain in the video gaming world,” said Gentle. “They determine what video games are bought and which material developers fall and rise out of favor. They pay the bills for everything. And yet their interactions are weak. And if you take a look at the data, they have a high desire and a high desire to pay more if you were to give them what they really desire. And that is engagement.”
The income split in between hosts and Shotcall depends upon the kind of event, whether that banner is a partner, etc., but the most Shotcall will ever take is 25%.
The business remains in the procedure of incorporating straight with Twitch and Discord (with bots) to make the procedure much more smooth.
So far, Shotcall has actually accumulated around 350 active hosts and more than 4,500 fans have been active on the platform in the previous 2 months.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.