Unlike the remainder of the world, Worldwide Handwashing Day didn’t make much an impact in the U.S. this year. Here’s why our over-reliance on hand sanitizer needs to stop, and how brand names can
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October 30, 2020 5 minutes read Opinions expressed by Entrepreneur contributors are their own.
In all however 10 U.S. states Covid-19 cases are on the increase, however across the country handwashing practices are … declining? Yes. According to a new research study by the American Cleansing Institute (ACI), handwashing frequency has dropped by 14 portion points given that the start of the pandemic. At the exact same time, the rate of hand sanitizer use has actually risen– from 46 percent in March 2020, to 62 percent in September.Even amid the pandemic, International Handwashing Day– celebrated earlier this month on October 15– has produced very little buzz in the U.S. compared with the rest of the world. Do a Google news look for” Global Handwashing Day, “and you will discover lots of short articles from India, the UK, Australia and Canada, but few if any from the U.S. media.This might be since hand sanitizer, which is simple to utilize and requires
no water or drying, has actually taken control of as Americans’preferred technique to keeping hands tidy in the pandemic. All over– doctors’ offices, takeout food spots, the hairdresser, supermarket, the health club (if it’s open )– there are large jugs of hand sanitizer offered at the door. Who requires the inconvenience of soap, water and towels when you can just rub a fast dollop of sanitizer in your palms? Having actually launched Global Handwashing Day in 2008 while at Unilever, my response is: Everyone does.Handwashing with soap is an even more reliable way than hand sanitizer to avoid the virus’ spread. Soap in fact gets rid of the virus from skin. The virus beings in an envelope of grease, and soap strips away the envelope. Losing the envelope renders the virus worthless. To achieve the very same effect as soap with sanitizer, you would require to immerse your hands in large quantities of it.However, I fear this fact is getting overlooked in the U.S. And as someone whose career is based on helping brand names improve health results through mass behavioral modification, I believe that brands can and need to action in to assist set the record directly and reverse the trend.Brands have already proven that they can get the world to wash their hands. It was through Unilever’s Lifebuoy soap brand when I led Global Handwashing Day in partnership with a number of other, completing soap brand names. In its first year, over 20 million kids took part. It eventually shifted the hygiene habits of millions of individuals around the globe. The Lifebuoy group just recently revealed that it has actually reached 1 billion individuals, one year ahead of the initial target date. To mark Worldwide Handwashing Day 2020, Unilever-Lifebuoy has actually released the “H for Handwashing”campaign to help handwashing get the attention it is worthy of by teaching kids who are learning the alphabet to associate the letter” H”with the noise that begins the word” handwashing.”However for this to be genuinely impactful, it will require to be adopted by ministries of education and incorporated into the curriculums.Lixil company has actually developed Sato Tap, a hassle-free, portable handwashing station that utilizes minimal water and requires very little contact. Because 40 percent of the world’s population does not have access to handwashing facilities, this is especially important. Other examples of steps brands are taking to promote the practice of handwashing consist of Hilton’s initiative to recycle one million bars of soap for Worldwide Handwashing Day, Soapbox’s contribution of 20 million bars of soap and Savlon’s #TheHiddenMonsters effort. A couple of soap brands have gotten ingenious: Lush has developed a bar of soap made to last precisely 30 seconds– just the correct amount of time for health and hygiene– and Vigor has actually developed a competing 20-second soap bar. However hand sanitizer brand names are still ahead in terms of forming consumers ‘routines. Early on in the pandemic charm brand names such as Estée Lauder and L’Oreal started producing and marketing hand sanitizer. Sanitizer brands have capitalized so efficiently that at an early stage Facebook had to prohibit advertisements for them to help secure against inflated prices and the predatory behavior it was seeing.This year, Global
Handwashing Day is a call to action for soap brand names. It’s time for brand names to step up to the plate and: Style more ingenious, hassle-free soap products that reach all strata of the population Partner with water services providers and business like Lixil and its Sato Tap or producers of water coolers and dispensers to promote simple access to water for handwashing so that we might soon view as many cleaning stations as hand sanitizer stations.Engage with neighborhoods, governments and NGOs to educate the general public about the advantages of handwashing and produce opportunities to make it as basic and extensively readily available as possible.Leverage their resources and marketing know-how to lead advertising and communications campaigns that spread out the handwashing message.Taking these actions now and throughout the coming year will assist us all approach a happier and healthier Global Handwashing Day in 2021. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.