Offering terrific customer care isn’t sufficient anymore. Successful brand names need to be fanatical about comprehending their customers and fixing their trickiest issues.

November 7, 2020 3 minutes read Opinions expressed by Entrepreneur contributors are their own.

If you are a owner or magnate, please do not puzzle good with being customer-centric.

Sure, having excellent client service is essential, but it alone does not mean that you are customer-centric. If you are customer-centric then you are probably offering great customer care as an outcome. But it does not necessarily work the other way around.You see, excellent customer care is just one of numerous by-products of being truly customer-centric. It ought to not be viewed as a 1:1 relationship, but rather 1 to many. Being customer-centric cause sharper marketing and branding, enhanced client experience, greater awareness of the techniques you require to keep including value for your clients, and the list goes on. , if a company sees excellent consumer service as the only primary result of knowing understanding their clients, then they are closing the door to a lot of

RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.