Nektar co-founders Abhijeet Vijayvergiya and Aravind Ravi Sulekha

Nektar co-founders Abhijeet Vijayvergiya and Aravind Ravi Sulekha Singapore-based Nektar.ai, an efficiency platform for sales groups, has raised$2.15 million in seed financing. Founded earlier this year, Nektar has been operating in stealth mode with five business, and has prepare for an early adopter release before a public launch by the end of 2021. Its seed round was led by Nexus Endeavor Partners, with participation from Insignia Endeavor Partners, Arka Venture Labs, Better Capital and Vietnam Investments Group.

Specific financiers also contributed to the financing, including Five9 executive vice president Anand Chandrasekaran; Airtel chief executive of enterprise service Ganesh Lakshminarayanan; Vinod Muthukrishnan, the chief growth officer of Cisco’s Contact Center Business Unit; Venkat Tadanki, who offered his former startup Daksh to IBM in 2004; and Blood vessel Technologies co-founder and CEO Aneesh Reddy.

Founded by CEO Abhijeet Vijayvergiya, previous president and Asia-Pacific managing director at Blood vessel Technologies, and chief technology officer Aravind Ravi Sulekha, Nektar lets sales groups incorporate workplace tools, like Slack, Google Meet, Microsoft Group, Microsoft Exchange and WhatsApp, with CRM platforms, including Salesforce, Microsoft Dynamics and Hubspot.

Vijayvergiya told TechCrunch this assists sales groups by lowering time invested in administrative jobs and enabling them to feed data from numerous software application into analytics tools and automated to-do lists. One of Nektar’s features are “playbooks,” or sets of finest practices, objectives and informs that sales, customer support and marketing teams can work together on and referral.

Throughout stealth mode, Nektar has actually been working with five business, and currently has a waitlist of about 20 business. Most of its early users are mainly late-stage SaaS business, Vijayvergiya said.

Vijayvergiya stated Nektar’s the majority of direct competition are customization tools that are currently built into CRM software application. Nektar’s advantage is that it acts as an “AI layer on top of the sales information” and is quicker to use than CRM personalization features.

“Most sales tools today work for the company and make the user work for the tools instead of the tools working for the user,” he included.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.