Census, a startup that assists companies sync their consumer data from their data warehouses to their numerous business tools like Salesforce and Marketo, today announced that it has raised a $16 million Series A round led by Sequoia Capital. Other participants in this round include Andreessen Horowitz, which led the business’s $4.3 million seed round in 2015, in addition to several noteworthy angles, consisting of Figma CEO Dylan Field, GitHub CTO Jason Warner, Notion COO Akshay Kothari and Rippling CEO Parker Conrad.
The company is part of a new crop of start-ups that are constructing on top of data warehouses. The basic concept behind Census is to assist companies operationalize the data in their information warehouses, which was generally just utilized for analytics and reporting use cases. But as companies realized that all the data they needed was already offered in their information warehouses and that they might utilize that as a single source of reality without having to develop extra integrations, a community of business that operationalize this information started to form.
The company argues that the contemporary information stack, with data warehouses like Amazon Redshift, Google BigQuery and Snowflake at its core, offers all of the tools an organization needs to extract and transform data (like Fivetran, dbt) and after that envision it (think Looker).
Tools like Census then essentially function as a brand-new layer that sits in between the information warehouse and business tools that can assist companies extract worth from this information. With that, users can easily sync their item data into a marketing tool like Marketo or a CRM service like Salesforce, for instance.