February 21, 2021 5 min checked out Opinions expressed by Entrepreneur factors are their own.
Podcasting is a quickly growing market. In 2020 alone there were over 900,000 new podcasts started. While lots of people are concentrated on beginning and launching their own podcast there is an untapped marketing technique that has resulted from the podcast market growing so rapidly: podcast guesting.
Podcast guesting is where you go on someone else’s podcast. You spend anywhere from 20-45 minutes sharing your story and supplying value to the podcast’s audience. In return, you create more influence and income for yourself. In as little as one hour each month, you could be reaching an audience you have not used before.
Related: The 10 Rules of Podcasting
Instead of starting your own podcast, speaking with guests, modifying your program, and then promoting your podcast, you can rely on podcast guesting where the host takes all of the work and you just require to show up.
If you are new to the idea of podcast guesting, here are 6 reasons that podcast guesting is an untapped marketing tool.
1. There an infinite number of podcasts
There are new podcasts coming out each day which indicates there will always be more opportunities for you to be a podcast guest. You will never run out of interviews ensuring your company is getting as much exposure as possible.
2. Develop reliability
By going on podcasts that reach your target audience you will develop trustworthiness and thought management. Your audience will continue to see your name once again and again and understand that if these podcast hosts constantly desire you on as a visitor then you should have something essential to say.
I make certain you’ve listened to a podcast before with an author coming out with a book and all of a sudden you see them on similar podcasts to which you listen to.
3. Create more customers and leads
When you establish trustworthiness and thought management you are building a pipeline of customers and leads.
After you do an interview on a podcast, your interview will live permanently. This means if you recorded an interview today, someone 3 months from now could listen to your interview and then decide to reach out to your company.
The more interviews you do, the more individuals are going to hear you which increases your story of resonating with someone and having them be intrigued in working with you.
4. Content device
Podcasts are a content maker.
Today, the majority of interviews are done over Zoom video. This suggests you’ll have the ability to get a copy of the interview from the podcast host.
You can take your interview and splice up the video to develop social networks posts that you can then promote to your networks which will develop even more brand name authority.
From a single thirty-minute podcast guest interview, you can create a month’s worth of material.
5. Backlinks to your site
Podcast hosts have a program notes area on their site. A program keeps in mind area is similar to an article where the podcast host does a recap of your interview together. On the show notes page, the podcast host links to your site.
By having the host link to your site, you are getting a top quality backlink. When you receive more backlinks, you increase your SEO rating. This implies you can rank greater on google giving your business more increased appearances than a site that’s on the second page.
6. Networking with podcast hosts
A podcast interview can be an intimate experience because you are hanging around with someone in a 1-on-1 format. Over the course of your interview, the host will end up being acquainted with yourself as you will with the host. You can find out about each other’s services and what you both are trying to find in an ideal client.
Podcast guesting can help you reach and network with podcast hosts who you typically would not have the opportunity to consult with. The relationships can turn into joint venture partnerships, referral partners, or perhaps service partnerships.
Composing on Medium, Casey Botticello suggests this technique to obtain scheduled as a visitor: “Almost every podcast will have a site that includes contact info for the host or manufacturer. You can email them with your pitch if you have not engaged with them prior to online. It needs to be brief– no more than a couple of paragraphs– but offer adequate info for them to evaluate if your product would be an excellent fit.”
Matchmaker.fm is just one of many totally free services that link podcasters and guests.Podcast guesting can
be an unknown experience if you have actually never done an interview, however if you wish to dive into an untapped marketing strategy that will grow your company then I would suggest executing podcast visitor as a part of your marketing technique. filling … Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.