Whether you’re working on something brand-new according to your Twitter bio, or self-employed, according to your LinkedIn bio, founder Ben Huffman thinks his platform, Contra, will be the best way for independent employees to monetize and explain what they are dealing with.

Contra is a platform that wants specialists to produce profiles that show project-based identities, versus a role-based identity that a person would reveal on LinkedIn. It’s been built for what Huffman believes is the future: digital understanding workers, a term he uses to explain independent tech employees who freelance for various business or gigs.

The early adopters are independent employees who want to work or encourage for a product group.

“So you can think of any type of modern-day product team including like a designer, an engineer, a PM, perhaps an author, or possibly somebody else distributing content. There’s a high degree of referability amongst these user types,” he stated.

Users would showcase the tools they use, jobs they have actually led and initiatives they’ve pressed instead of simply composing “Former Stripe Engineer” and calling it a day.

“What you don’t know is what problems they fixed at Stripe,” Huffman explained, and Contra wants to give users space to discuss that.

A Contra profile looks like a storefront for an independent creators’ company. The very first thing you will see is project experience, with the alternative to toggle in between services currently offered for sale, recommendations from the recommendation network and, finally, the About page.

An objective of Contra’s, per Huffman, is to assist independent workers develop high-signal recommendation networks so they can land new opportunities and gigs. Whenever a user posts a new task experience to their resume, they can add who they dealt with as a collaborator.

It’s various from LinkedIn, where you can add anyone you fulfill and they end up being a “connection.” Contra needs you to have work experience with your network, making the recommendation network high-signal. Contra positions referrals high-up on profiles, reminiscent of the MySpace Top 10.

Referrals as a core mechanism to get tasks might disproportionately hurt Black and brown founders, who have actually been neglected of networks. But Huffman says that Contra doesn’t only depend on referrals, it likewise helps position someone as more than their resume.

“The majority of resumes are removed by AI today and have historically disadvantaged BPOC candidates,” he said. “With a job focus rather of functions and education credential-focus on the identity, we assist undiscovered talent get ahead.”

Huffman, who experienced resume bias first-hand as a college dropout with no-credentials from a backwoods, thinks that his tool can combat predisposition in an effective way. The best-case scenario would be if Contra might help a gifted designer based in Minneapolis get an opportunity in a city like San Francisco or New york city by showcasing their work.

But Contra has ambition to be more than just the current start-up to focus on LinkedIn, Huffman tells TechCrunch. Beyond being a professional network, it wants to also be a place where independent employees can make money for their services and get inbound consumers. He explains Contra as a LinkedIn satisfies Shopify for independent workers.

To put it simply, Contra is a profile that independent workers can develop and then monetize off of, in addition to track engagement on how specific services of theirs may be in more demand than others.

“We’re attempting to enable individuals to monetize the worth they create, versus the time they spend in places,” states Huffman. The objective here is to “enable individuals to construct these identities, and give them facilities to be successful as an independent worker. Contra incorporates with Stripe to induce payments facilities, letting employees in fact offer their services on the platform.

From an independent employee’s viewpoint, the internal view provides analytics to understand what the public is looking at on their profile, from what services are most in demand to what tasks get the most attention. The analytics, which are personal to everybody except the user, likewise assists employees comprehend what the conversion rate is once people pertain to their platform.

It is totally free to earn money and a profile on Contra, which separates it from freelance marketplaces like UpWork and Fiverr, which take a percent cut of earnings. Because Contra does not charge a commission on revenues, it generates income from through a SaaS subscription, $29 a month, that consists of advantages such as same-day payments and greater visibility in the platform to ultimately get better chances.

A possibly large new rival may be from LinkedIn itself, which is developing a new service called Marketplaces to assist freelancers discover and book work. Facebook is likewise dealing with a tool associated to freelancers. Huffman sees Contra’s focus on expert identity as a competitive advantage, and the fact that the tool might be taking commissions.

“It makes what we are doing that much more appropriate,” he stated.

Fortunately, the startup has actually raised a $14.5 million Series A round to meet its competitors head on. The funding event was led by Unusual Ventures, with involvement from Cowboy Ventures and Li Jin’s recently announced Atelier Ventures.

Contra wouldn’t divulge the variety of users it currently has however did verify that the total is “in the six-figure variety.”

The cash will be used to increase the speed in which it can deliver features, along with build out an ambassador program, in which it will pay users $1,000 a month to evaluate out the product and support the shift to independent work.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.