This morning Shippo, a software company that supplies shipping-related services to ecommerce business, revealed a brand-new $45 million investment. The brand-new capital values the start-up at $495 million. TechCrunch is calling the brand-new funding a Series D as it is a priced round that followed its Series C; the business did not award the round a name.

Shippo’s 2020 Series C, a $30 million transaction that was revealed last April, valued the business at around $220 million. D1 Capital led both Shippo’s Series C and D rounds, suggesting that it was content to pay around two times as much for the business’s equity in 2021 than it was in 2020. (Recall that financiers doubling-down on previous bets as lead investor in successive rounds is no longer considered to be an unfavorable signal worrying startup quality, however a favorable sign.)

Why raise more cash so soon after its last round? According to Shippo CEO and creator Laura Behrens Wu, her company made material development on consumer acquisition and partnerships last year. That resulted in a decision around the time of Shippo’s Q4 board meeting with her financiers that it was a good time to put more capital into the company.

In a sense the timing is affordable. As Shippo scales its client base, it can work out better shipping handle various service providers, which, in turn, help it continue to draw in new clients. Behrens Wu noted in an interview with TechCrunch that when her business was assisting its early clients deliver simply a few bundles, shipping companies it supports on its platform didn’t want to consult with the start-up. Now equipped with more volume, Shippo can recycle customer demand into partner leverage, enhancing its overall customer offering.

Behrens Wu stated that Shippo had protected such a partnership with UPS before it raised its new round.

Turning to development, Shippo doubled its platform invest, or “GPV” last year. GPV is the company’s acronym for gross postage volume. It roughly tracks with revenue, TechCrunch validated. So Shippo likely doubled its top-line in 2015. That’s good. Shippo wants to do that once again this year, Behrens Wu informed TechCrunch. The start-up will likewise double its headcount this year, adding around 150 people.

Now flush with more capital, what’s next for Shippo? Per its CEO, the start-up wishes to invest more in platforms (where Shippo is baked into a market, for instance), worldwide expansion (Shippo only does a “little bit” of international shipping, per Behrens Wu), and double-down on what it considers its core client base.

TechCrunch was curious about how broad Shippo may take its item from its initial home in shipping labels. The startup stated that there’s lots of room in the journey of a packaged, from pre-purchase on, where her business may broaden into. Behrens Wu warned that such a broadening of item work is not an instant focus at her company.

Let’s see for how long the current ecommerce boom lasts and how far this new capital can take Shippo. If it doubles in size once again this year we’ll need to start its IPO countdown sometime in mid-2022.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.