News aggregator Flipboard’s local protection is making what product lead Brian Gottesman described as a” breakthrough,”expanding from 60 subjects(a.k.a. cities, towns and communities that you can follow)to more than 1,000. While Flipboard has allowed users to follow stories concentrated on major cities like New York for several years, it launched a wider effort around regional news at the start of last year. The business states it’s now uniting news coverage in places throughout the United States and Canada, consisting of all 210 Designated Market Areas tracked by Nielsen. This comes as regional newspapers continue to have a hard time and shut down, developing what are called news deserts. But Flipboard’s data quality analyst Marty Rose said that its regional news areas don’t just rely

on standard papers– they can aggregate stories from travel blog sites, publications aimed at diverse audiences, TELEVISION stations, regional/national publications that do stories of regional interest and more. “Our aggregation might develop a regional paper where in neighborhoods they don’t exist,”Gottesman included. Flipboard is now tying these local subjects to GPS locations, also. Users will be asked to share their place with the app (Gottesman kept in mind that to protect user personal privacy, Flipboard is only using” coarse accuracy “and doesn’t retain user location information), then provided with a list of neighboring cities and local subjects of interest that they can follow.

This will allow them to keep up on whatever from local political news to COVID-19 updates, weather report and dining recommendations. “This is such a key part of notifying our users, “Gottesman said. “They require to know if there’s a natural disaster in their area … they require to understand if there’s a new location to go and get vaccines. Their neighborhood is more crucial than ever.”On the other hand, Rose said that by constructing relationships with local news organizations, Flipboard might also”elevate “their protection to non-local areas when it might be pertinent to a broader audience. Asked how publishers’ subscription strategies and paywalls may impact the stories that appear in these local subjects, Rose acknowledged,”

Some regional publications do have paywalls. It’s totally approximately them, we have no issue with that whatsoever … We provide the headlines and if the user clicks through and they’re presented with some kind of paywall, it’s unfortunate for them, however it’s not truly our call.”At the very same time, he stated that regional TELEVISION coverage isn’t paywalled, which a growing variety of regional blogs and digital publications are depending on more of a contribution or membership model:” I really hope that they stick around and we can press those a bit more.”Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.