The group behind Songclip thinks that social networks might utilize more music.

Yes, music is a huge part of the experience on a handful of apps like TikTok and Triller, but Songclip co-founder and COO John vanSuchtelen informed me, “That is not the end of how music is going to be a feature, that is a beginning.”

He included, “In the next nine to 12 months … … much like you never ever have a phone without a cam, you’re not going to have an app without music clips as a feature when you make videos.”

That’s what vanSuchtelen and his co-founder and CEO Andy Blacker are hoping to allow with Songclip, which announced today that it has raised $11 million in brand-new financing.

The start-up has actually created an API that, when integrated with other apps (present combinations include picture- and video-editing app PicsArt), allows users to search for and share music. VanSuchtelen said that like Giphy, Songclip plans to promote a brand-new media format– the brief audio clip– and make it available throughout a large range of services.

“If I were to state, I’m going to send you a four-minute song, ‘it’s just not going to work that way, that’s not how we interact any longer,”vanSuchtelen said. “How do you take the music and turn it into the bite that you wish to use in a social context?”To do this, Blacker said Songclip doesn’t simply accredit music, it also does its own tagging and clipping, while offering tools for music labels to safeguard their copyright and supplying information on

how people are engaging with the music. And unlike Giphy, Songclip isn’t wanting to construct a customer brand name. All of this involves a combination of human editors and technology. Blacker stated the human component is crucial to understand the nuances of songs and their association, like the reality that Simon & & Garfunkel’s “Bridge Over Troubled Water” isn’t actually about bridges or water, or that Katrina and the Waves’ “Walking on Sunshine” is a pleased tune even though it does not have the word “pleased” in it.

Songclip has now raised a total of $23 million. The brand-new round was led by Gregg Smith of Development VC Partners. The Kraft Group, Michael Rubin, Raised in Space, Gaingels and Leading edge Venture Partners likewise participated, as did industry executives Jason Flom and Steve Greenberg and the band AJR.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.