Cymbio, a Tel Aviv-based start-up concentrated on what it calls “brand-to-retailer connectivity,” announced today that it has actually raised $7 million in Series A financing.
CEO Roy Avidor, who established the company with Mor Lavi and Gilad Zirkel, told me that the platform is developed to help brands offer their items on any e-commerce market that they desire. Whereas including a brand-new market might typically need a cost-benefit analysis (“Just how much cash will it cost me to establish this retailer? Just how much sales will this retailer drive? Will the margins validate this?”), Avidor said Cymbio turns the procedure into a “no brainer” with instant integration.
That’s due to the fact that the platform instantly handles all the distinctions between marketplaces, whether that includes the taxonomy of the product pages or the background color of the item images, in addition to stock syncing, tracking and returns. It enables the brand to satisfy orders utilizing drop shipping– so the brand shops and ships the products, rather than the marketplace, getting access to client names and addresses while doing so.
Avidor stated that significantly, brand names recognize “they require to be where the consumers are.” That does not suggest they’ll sell on each and every single marketplace, but with Cymbio, “brand perception and presence” are the primary limitations, instead of time and money.