That your services or product is special is insufficient, you likewise require the marketplace to quickly determine it. This is how Bimbo, Escudo, Tía Rosa and Juguetes Mi Alegría did it.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.