ActionIQ, which helps business use their customer data to provide customized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of $100 million.

That number includes the $32 million that ActionIQ revealed in January of in 2015. Creator and CEO Tasso Argyros stated the company is framing this as an extension instead of a separate round due to the fact that it originates from existing investors– consisting of March Capital– and due to the fact that ActionIQ still has the majority of that $32 million in the bank.

Argyros told me that there were 2 linked reasons to raise additional money now. For one thing, ActionIQ has seen 100% year-over-year profits development, allowing it to increase its evaluation by more than 250%. (The company isn’t not divulging the actual evaluation.) That development has also implied that ActionIQ is getting “a lot more enthusiastic” in its prepare for item advancement and client growth.

“We raised more cash because we can, and since we need to,” Argyros said.

The company continues to establish the core platform, for example by presenting more support for real-time information and analysis. Argyros recommended that the most significant change has actually been in the broader market for consumer data platforms, with companies like Morgan Stanley, The Hartford, Albertsons, JCPenney and GoPro finalizing on with ActionIQ in the previous year.

A few of these business, he stated,” generally would not work with an innovative technology company like us, but since of the pandemic, they’re willing to take some danger and really purchase their client base and their consumer experience.”Argyros likewise argued that as regulators and big platforms restrict the ways that companies can buy and sell third-party information, platforms like ActionIQ, focusing on the first-party data that business gather for their own use, will become significantly crucial. And he stated that ActionIQ’s development comes as the huge marketing clouds have “failed”– either announcing items that have yet to introduce or introducing items that don’t match ActionIQ’s capabilities.

Business that were currently using ActionIQ include The New York Times. In reality, the funding announcement includes a declaration from The Times’ senior vices president of insights and information Shane Murray declaring that the newspaper is using ActionIQ to provide “hundreds of billions of tailored customer experiences” throughout “mail, in-app, website, and paid media.”

ActionIQ has actually now raised around $145 million total, according to Crunchbase.

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Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.