If you browse Instagram, you are probably familiar with the term “link in bio.” Hyperlinks aren’t allowed post captions, and users are only enabled one URL in their bios, so many create a basic site with several links for their followers. Linktree, one of the most popular “link in bio” services with more than 12 million users, announced today it has raised $45 million in Series B financing. The round was co-led by Index Ventures and Coatue, with participation from returning financiers AirTree Ventures and Insight Partners.

Coatue chairman Dan Rose will join Linktree’s board of directors. The Sydney, Australia-based start-up’s last round was a $10.7 million Series An announced in October 2020. Linktree’s newest funding will be used on tools that make social commerce easier.

Linktree says about a third, or 4 million, of its users signed up within the last three months. This remains in partially because individuals have actually been spending more time on social media and e-commerce shopping throughout the pandemic. Established in 2016, Linktree now takes on a lineup of”link in

creators make money, not just list linksArticle curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.