LIVEKINDLY Collective, the shouty moms and dad business behind a family of plant-based food brand names, has actually snagged cash from the international impact investing arm of $103 billion dollar financial investment firm TPG to close its newest round of funding at $335 million.

The company’s fundraising reveals that investors still have high hopes for plant-based food brand names and that regardless of the cash that’s streamed to companies like Beyond Meat and Difficult Foods — — and the resurgence of older brands in the classification like Quorn or Kelloggs’ Morningstar Farms —— there’s still a healthy hunger amongst financiers for more brand names.

LIVEKINDLY was established by some heavy players from the food industry including Kees Kruythoff, the previous president of Unilever North America; Roger Lienhard, the founder of Blue Horizon Corp; and Jodi Monelle, the chief executive and creator of LIVEKINDLY Media. Food industry veterans like Mick Van Ettinger, a previous Unilever staff member and Aldo Uva, a previous Nestle staff member round out the team.

Founded as a rollup for a variety of various vegetarian and alternative protein food brand names, the LIVEKINDLY cumulative is now among the largest plant-based food business, by funding.

The business stated it would utilize the cash to expand into the U.S. and China and to power extra acquisitions, collaborations and financial investments in plant-based foods.

The business raised money previously from S2G Ventures and Rabo Corporate Investments, the investment arm f the huge Dutch financial services firm, Rabobank.

Fundamentally, the founding investors behind LIVEKINDLY believe that the innovation has a long method to precede it develops. And it’s likely that this most current round will be LIVEKINDLY’s last before an initial public offering of its own.

“We are building a global pureplay in plant-based options– which our company believe is the future of food,”stated Roger Lienhard, Founder and Executive Chairman of Blue Horizon Group and Founder of LIVEKINDLY Collective. “In simply one year, we have actually raised a substantial amount of capital, which affirms to the urgency of our objective and the massive financial investment opportunity it represents. Our company believe the momentum behind plant-based living will continue to grow in both the private and public markets.”

As an outcome of its investment, Steve Ellis, Co-Managing Partner of The Rise Fund, has joined the LIVEKINDLY Collective Board of Directors, reliable March 1, 2021.

“We are excited to work with LIVEKINDLY Collective and its community of first-rate leaders and innovative business to satisfy the growing global demand for healthy, plant-based, clean-label options,” stated Ellis. “The business’s distinct, mission-driven design operates throughout the entire worth chain, from seed to fork, to drive worldwide adoption of plant-based alternatives and develop a healthier planet for all.”

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.