Cameo, the celeb video site you’re probably knowledgeable about if you’ve commemorated a birthday in the last three years, announced today that it’s raised a $100M Series C. The round, which was led by Jonathan Turner with e.ventures, puts the site’s value at just north of $1 billion.
Cameo has actually been constructing a good deal of steam recently, however the service is amongst those that managed to get a major increase in the middle of the pandemic, as celebrities and normals alike all of a sudden discovered themselves with a lot more time on their hands.
“The pandemic put extra tension on the currently unstable service models supporting talent across sports and home entertainment ecosystems,” CEO Steven Galanis said in a Medium post connected to the news. “It catalyzed an enormous shift in awareness and prevalent adoption of direct-to-fan models, which has, in turn, created a new foundation for fan engagement. We exist in a completely different world today– one in which skill really want to connect more deeply with their fans, and fans anticipate unprecedented access to the talent they appreciate many. This funding will help us create the gain access to and connections that will define the future of the ‘connection economy’ on an international scale.”
This most current round more than doubles the service’s total financing, bringing it up to $165 million. Google Ventures, Amazon Alexa Fund, UTA, SoftBank Vision Fund 2, Valor Equity Partners and Counterpoint Global (Morgan Stanley) sign up with existing investors, Lightspeed Venture Partners, Kleiner Perkins, The Chernin Group, Origin Ventures and Glow Capital. There are also some “talent investors” on board, too, consisting of skateboarding legend Tony Hawk. Since, you know, Cameo.
Cameo says some 80 %of its standard video requests are scheduled as presents, to commemorate things like birthdays. In total, around 2 million videos have actually been produced through the offering. But the site is looking to become additional classifications. In 2015 it included the ability to book celebs as guests for Zoom video chats (an extremely pandemic-focused offering).
A few of the financing will go toward increase Cameo for Business (C4B), which brings star videos to conferences and occasions, as well as ads and sales. Effectively, the service works as a pipeline between services and famous individuals. The business will also be expending its worldwide offering, growing beyond the approximately 20% of videos presently acquired outside the U.S.