Meet Stockly, a French start-up that keeps the stock of numerous e-commerce websites in sync. When you see an out-of-stock item on an e-commerce site, opportunities are you attempt and leave that website to find the very same product on another site.

If you run an e-commerce site, Stockly lets you offer products even when they’re presently out of stock. The startup automatically discovers a third-party Stockly provider with that specific product.

The order will go through and be sent by that supplier directly. Stockly informs its partners to use neutral packaging so that the end consumer isn’t confused.

This could be particularly beneficial for little scale e-commerce companies that do not have a healthy marketplace of third-party retailers. Amazon can currently sell you an out-of-stock item if a provider has listed that particular product on Amazon’s own market. But that’s not the case for many e-commerce sites.

The primary obstacle for Stockly is that it has to sort through various brochure formats and match the different inventories of different merchants. It is concentrating on clothes products initially. When an order is routed through Stockly, it picks a specific provider based on various criteria, such as logistics, shipment time and historical information.

Up until now, Stockly has been dealing with Galeries Lafayette, Go Sport, Foot Store and others. The startup has actually just recently raised a $6 million (EUR5.1 million) funding round from Idinvest Partners, Daphni, Techstars, Checkout.com CEO Guillaume Pousaz and numerous organization angels.

With this funding round, the business prepares to broaden its team to 20 individuals, include new clients and iterate on its item.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.