Prior to a start-up can achieve product-market fit, founders must initially listen to their customers, build what they require and fashion a company plan that makes the whole enterprise rewarding. The numbers will tell the true story, but when it takes place, you’ll feel it in your bones because sales will be excellent, consumers will pleased and income will growing.

Reaching that tipping point can be a slog, specifically for first-time creators. To uncover some fundamental facts about structure items, we talked to three business owners who have each developed more than one company:

Learn what your consumers want– and develop it

Novice founders often attempt to build the product they think the market desires. When he established his previous startup PersistIQ, that’s what Scratchpad co-founder Salehi did. Prior to releasing his newest venture, he took a different approach: Rather of raking ahead with a product and adjusting after he got in front of clients, he chose to go back and figure out what his customers needed first.

“Tactically what we did in a different way at Scratchpad is we tried to be a lot more deliberate in advance. And what that appeared like was […] to not start with structure, although the product is such an important part, but actually go back and comprehend what we are doing here in the first place,” he stated.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.