Pico, a New York startup that assists online developers and media companies make money and handle their consumer information, announced today that it has actually launched an upgraded platform and raised $6.5 million in new financing.
In a statement, the startup’s co-founder and CEO Nick Chen stated Pico helps developers with their 2 biggest issues– “how to earn money more quickly and how to learn more about your audience much better”– while also providing control over their two crucial assets, particularly “your brand and the relationship to your audience.”
The business offers a long list of different tools, consisting of landing pages, pop-ups to collect e-mail addresses, paid newsletters, subscription paywalls, tiered membership programs, recurring and one-time donations and video profits tools. With variation 2.0, the business states it’s bringing all these functions together with a merged information structure, so that customers can see “who is paying for what material and where they originated from” in one control panel.
Via email, co-founder and President Jason Bade (envisioned above with Chen) pointed to “the power of our CRM to assist creators comprehend their audience” as the most substantial upgrade, suggesting that this “makes Pico the operating system for the creator economy.”