Pico, a New York startup that assists online developers and media companies make money and handle their consumer information, announced today that it has actually launched an upgraded platform and raised $6.5 million in new financing.

In a statement, the startup’s co-founder and CEO Nick Chen stated Pico helps developers with their 2 biggest issues– “how to earn money more quickly and how to learn more about your audience much better”– while also providing control over their two crucial assets, particularly “your brand and the relationship to your audience.”

The business offers a long list of different tools, consisting of landing pages, pop-ups to collect e-mail addresses, paid newsletters, subscription paywalls, tiered membership programs, recurring and one-time donations and video profits tools. With variation 2.0, the business states it’s bringing all these functions together with a merged information structure, so that customers can see “who is paying for what material and where they originated from” in one control panel.

Via email, co-founder and President Jason Bade (envisioned above with Chen) pointed to “the power of our CRM to assist creators comprehend their audience” as the most substantial upgrade, suggesting that this “makes Pico the operating system for the creator economy.”

Pico

Image Credits: Pico “A creator can’t scale a business without the appropriate tools,”Bade continued. “Take e-mail capture, that is the initial step in audience development. But what next? You require information and a CRM to manage it. 2.0 upgrades every part of Pico to rearchitect it for the scalability and extensibility that the developer economy needs.”

Pico likewise said it will be introducing an API quickly to support combinations with various parts of the platform.

Obviously, the business has actually seen its client count boost almost 5x in the past year, with clients consisting of The Colorado Sun, Defector Media and The Generalist. And it recently recruited Rodolphe Ködderitzsch (who held a variety of roles at YouTube, consisting of worldwide head of partner sales) as its chief profits officer.

The new financing was led by Ann Lai at Bullpen Capital and brings Pico’s overall funding to $10 million. Other investors include Precursor Ventures, Stripe, BloombergBeta and Town Global.

Stripe and Precursor lead$ 4.5 M seed into media CRM startup Pico Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.