Utilizing the word ‘complimentary’ in your marketing is a quick method to get attention, however it’s also a double-edged sword that has tripped up a great deal of organizations.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.