Personal privacy tech continues cooking on gas. To wit: Non-tracking search engine DuckDuckGo has simply revealedthat it intensified its balance sheet at the back end of last year with $100 million+ in “generally secondary investment” — — from a mix of existing and brand-new financiers. Its post name-checks Omers Ventures, Thrive, GP Bullhound, Impact America Fund, and also WhatsApp founder Brian Acton; inventor of the world wide web Tim Berners-Lee; VC and diversity activist Freada Kapor Klein; and entrepreneur Mitch Kapor as being amongst the taking part financiers. So quite the line up.

DuckDuckGo stated the secondary financial investment permitted some of its early workers and investors to squander a chunk of their equity while reinforcing its monetary position.

Although it likewise states its company — — which has been profitable because 2014 — — is”flourishing”, reporting that incomes are now running at $100M+ a year. It not needing to keep dipping into an external financier pot.

Its last VC raise was in 2018 when it took in $10M after being actively pursued by Omers Ventures — — who convinced it to take the money to assist support development goals (especially globally).

DDG has a few other metrics to toss around now: Over the last 12 months it said its apps were downloaded over 50M times — — more than in all previous years integrated.

It’s likewise exposed that its monthly search traffic increased 55% and states marketshare trackers show that it got the # 2 area for online search engine on mobile in a number of countries, consisting of the U.S., Canada, Australia, and the Netherlands. (StatCounter/ Wikipedia ).”We do not track our users so we can’t say for sure how many we have, however based upon market share quotes, download numbers, and national studies, our company believe there are between 70-100 million DuckDuckGo users,” it included.

A looming shift to Google’s Android option screen in Europe, where regulators have forced the company to present users of mobile phones that run its OS with rival alternatives when they’re setting a default search engine, looks most likely to further increase DuckDuckGo’s regional fortunes.

Google will be dropping the existing paid auction model —

so rivals which have a valuable alternative proposal for users( like personal privacy)integrated with strong brand name awareness(and, well, everyone likes ducks …)have the best opportunity yet to take pieces out of Google’s marketshare.

DuckDuckGo’s article confirms it’ll be dialling up its marketing in Europe and other areas.”Our growing company likewise provides us the resources to tell more people there is a simple option for online personal privacy they can use right now. Over the last month, we’ve presented radio, billboard, and television advertisements in 175 city locations throughout the U.S., with additional efforts planned for Europe and other nations around the globe,” it notes.

It look like a great portion of DDG’s secondary financing will be spent on development marketing — — as it looks for to capitalize on increasing public attention to online personal privacy, tracking and weird advertisements, itself sustained by years of information scandals.

Awareness is likewise now being actively driven by Apple’s current switch to inform iOS users of 3rd party app tracking and give individuals an easy method to say no — — that includes slick, Cupertino-funded ad campaigns (such as the one below) which are clearly planned to turn and engage traditional heads…

… It’s fair to state it’s probably never been much easier to craft a engaging and simple marketing message around personal privacy — which’s likewise a testimony to how far privacy tech has actually come in terms of use and availability.

So, yes, DuckDuckGo’s business sure appear like it’s sitting pretty at this juncture of the web’s development. And its post discuss “ending up being a household name for simple privacy protection”. So the scale of its ambition is clear.

“Personal privacy doubters have actually controlled the conversation about online privacy for too long. “Sure individuals appreciate privacy, but they’ll never do anything about it.” It’s time to lay this bad take to rest,” it includes.

More products are also on the slate from the 13-year veteran personal privacy gamer.

It currently bolted on tracker-blocking back in 2018 but is aiming to go further — — saying that it will be rolling out extra personal privacy functions to what it costs as its “all-in-one personal privacy bundle”, including an e-mail security tool that will be launched in beta “in a few weeks” and which it states will “offer users more personal privacy without needing to get a brand-new inbox”.

“Later on this summer season, app tracker obstructing will be available in beta for Android gadgets, permitting users to obstruct app trackers and offering more transparency on what’s occurring behind the scenes on their gadget. And Prior to the end of the year, we likewise prepare to release a brand-new desktop version of our existing mobile app which individuals can utilize as a primary internet browser,” it goes on, including: “By continuing to broaden our simple and smooth privacy package, we continue to make our product vision, ‘‘ Privacy, streamlined.’ a reality.”

That’s another pattern we’re seeing in privacy tech: Innovators who have thoroughly and credibly developed a solid reputation around one type of tech tool (such as search or email) discover themselves — — as usage grows — perfectly placed to branch off into using a whole bundle or suite of apps they can cover in the same protective pledge.

Another gamer, ProtonMail, for example, has morphed into Proton, a privacy-centric business which offers freemium tools for not simply end-to-end encrypted e-mail however likewise cloud storage, calendar and a VPN — — all nicely placed under its pro-privacy umbrella.

Expect more advancement momentum as privacy tech continues to accelerate into the mainstream.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.