The bathroom tissue startup backed by Marc Benioff, Dara Khosrowshahi and Robert Downey Jr. now sells paper towels

Cloud Paper, the start-up whose bamboo bathroom tissue( and celeb and billionaire backers, including Robert Downey Jr., Gwyneth Paltrow, Marc Benioff, Dara Khosrowshahi and Mark Cuban)made a splash in 2015, is entering into the paper towel racket. Starting today, the business is taking pre-orders for its 12-pack boxes of sustainably sourced bamboo paper towels, […]
The company has actually currently bought 1 million rolls of toilet paper for production and shipped hundreds of thousands of toilet paper rolls, but the reasoning for adoption has shifted, the business stated.”Toilet paper’s impact is even more extreme because, because it is so brief, it rapidly releases its remaining carbon into the environment.”The lion’s share of use number one is toilet paper and number two is paper towels, after that the size of the market really shrinks.

Cloud Paper box of paper towels. …

Financiers cozy up to LA-based ettitude’s bamboo bedding and sleep wear with $1.6 million

Financiers cozy up to LA-based ettitude’s bamboo bedding and sleep wear with $1.6 million

Ettitude, the Los Angeles-based, direct-to-consumer start-up making sustainable bedding and sleepwear from bamboo fibers, has raised a sustainably sized round that ought to keep the company going even in the face of a financial recession. Co-founded by the Melbourne, Australia native Phoebe Yu and serial entrepreneur Kat Dey, ettitude sells high-end bamboo bed linen used a […] Upon arrival, Yu recognized she ‘d need a strong co-founder with experience in branding to help her browse the massive market in the U.S.”Phoebe sent me a sample and I had the best night of sleep in my life,” Dey stated. …